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AR LENSES IN INDIA
Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...- For Gen Z, AI is becoming a daily tool, not a trendGen Z is integrating AI and AR into their daily routines for practical purposes, using AI as a "tech buddy" for tasks and studies. Augmente...
- Lenskart to launch smart glasses by March quarter with UPI, camera functionsLenskart is set to launch its in-house developed AI-powered smart glasses, branded 'B', by March 2026. These glasses, built on Qualcomm's A...
- The Digital Evolution of Diwali 2025: ePuja, AR Diyas & #VirtualPuja Trends Lighting Up Social MediaAs Diwali 2025 approaches, the ancient Festival of Lights shines brighter than ever but now, thanks to technological advancement. From virt...
- Attention-based measures outperform traditional ad metrics in driving impact among Gen Z: Snap StudyThe report, ‘Attention Advantage’, jointly conducted by ephemeral messaging app Snapchat, media agency WPP Media, and attention analytics f...
- Highest number of lenses published on Snapchat come from India: Snap CTOSnap claims to have claims to has more than 375,000 creators worldwide in augmented reality (AR) ecosystem that have built over 4 million A...
- India's AR developer community has grown by more than 50%: Snap's Pulkit TrivediDuring his opening address, Snap cofounder and CTO Bobby Murphy emphasized the company’s commitment to fostering creativity and self-expres...
- AI to cut barriers to creativity for developers, creators, says Snap CEO Evan Spiegel on India visitSpiegel emphasised the role that AI is expected to play in image and video creation. He said AI has the potential to bridge the gap between...
- Batman lenses: Snapchat CEO Evan Spiegel's new obsessionSpiegel shed light on the role of artificial intelligence (AI) in the development of the platform. He highlighted the challenges associated...
- Snapchat empowering 200 million users in India with AR experiences: CEO Evan SpiegelWith over 200 million Snapchatters in India, we're seeing more and more creators, developers and brands tap into our community's passion fo...
- Snapchat launches Diwali AR lenses and emoji stickersSnapchat has introduced plenty of AR lenses and stickers to commemorate Diwali, the festival of lights, and all users can bask in its glory.
- Snap leaning on AR to drive its India business, says cofounder Bobby Murphy“We are really excited about the momentum and the growth in India, and I know that with our AR platform, in particular, it's been amazing t...
- Snapchat brings festive cheer to users with 'Holi Beard' lens, Gulaal Bitmoji & stickersUsers can try out the special lenses with a dedicated Holi song in their Spotlight videos.
- Snapchat parent makes a big augmented reality pushThe Spectacles will have dual 3D waveguide displays that will allow wearers to overlay the company's augmented reality filters, called Lens...
- Snapchat crosses 60 million users milestone in India, clocks over 150% growth in DAUsGlobally, Snapchat had 265 million daily active users in the December 2020 quarter. Over 5 billion 'snaps' were created daily on average by...
- ShareChat’s Moj partners with Snap for Snapchat CameraThe integration allows Moj to leverage Snap’s nine-year investment in the Snapchat Camera, thus enhancing user experience on the homegrown ...
- India user base grew 120 pc; focus on developing culturally relevant products: Snapchat"We have seen significant user growth in India with a 120 per cent increase of our daily active users, comparing March last year to March t...
- Snap introduces landmarker lens experiencesSnap will enable the feature, users have to point the Snapchat camera to the monument on location.
- Virtual Darshan: Startup Kalpnik help people ‘go’ to any place of worship‘Kalpnik’, a virtual reality (VR) and augmented reality (AR) product that could help people ‘go’ to any place of worship. All the user had ...
- Local discovery platform magicpin launches augmented reality on its appGlobally, magicpin is not the only platform to have jumped on the augmented reality (AR) advertising bandwagon.
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