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Every enterprise is investing in AI; very few can prove their impactEvery enterprise now has an AI strategy, but few can prove it works. As adoption becomes universal, execution becomes the real differentiat...
Pick n Pay launches AI grocery shopping assistant in South AfricaSouth African retailer Pick n Pay has launched an AI-powered shopping assistant named "Penny" to simplify grocery ordering. Customers can n...
Shopping without searching: The Agentic AI future Amazon, Swiggy and Zepto are building in IndiaAI's influence on online shopping is rapidly growing, with agents now completing tasks like purchases. Major platforms like Amazon, Swiggy,...
ET Most Innovative AI Product Awards 2026: Why the real AI race is happening inside companies, not in front of customersET Most Innovative AI Product Awards 2026 The biggest AI product wins are no longer in customer-facing apps. This is a shift that most peop...
OpenAI says ChatGPT is expanding beyond early adoptersSustained engagement and habitual use are becoming key metrics for companies as they race to build AI assistants that consumers use as part...
Google launches Nano Banana 2 Lite and Gemini Omni Flash to make AI image and video creation faster and more affordableGoogle has introduced Nano Banana 2 Lite, its fastest and most cost-efficient AI image generation model, alongside Gemini Omni Flash, a new...
How Agentic AI Is Growing — and how enterprises can make the best of itEnterprise software has spent the last two years shifting from AI that answers to AI that acts. Agentic AI - systems that plan multi-step w...
Apple’s new Creator Studio brings AI video editing, image generation, and Logic Pro upgradesApple has launched Creator Studio, a new subscription bundling professional creative apps like Final Cut Pro and Logic Pro, with a strong e...
'AI FOMO': Why this Google techie left the tech giant even after getting Rs 9.5 crore salaryA former Google account executive, Yousuf Imran, quit his high-paying job after earning nearly $1 million, citing fears of layoffs and the ...
Along came an alien prompt: A day in the life of a software engineerThe role of an IT engineer has been rewritten over the past two years. Against the backdrop of persistent layoff fears, ET speaks to a cros...
AI could become the next competitive advantage for renewable energy companies: ReportArtificial intelligence is poised to become a major competitive edge for renewable energy firms, according to a BCG report. The focus is sh...
Ford brings back old hands to fix AI-led quality issuesFord Motor Co. is re-emphasizing human expertise to combat persistent quality issues, bringing in hundreds of veteran engineers to train it...
Companies pull back on AI as weak workplace collaboration hurts results: ReportA recent report shows that many companies are pivoting away from AI initiatives due to challenges with quality and employee engagement. The...
One of the world’s oldest stories just got an AI makeover, with the voice of an Oscar-winning actorHomer's epic 'Odyssey' has been reimagined as a 13-hour audiobook, narrated by an AI-generated voice clone of Oscar-winning actor Michael C...
Indians are more open to personal AI agents than anyone else in Asia Pacific, says Adobe studyAdobe’s 2026 AI and Digital Trends Report suggests Indian consumers are leading the Asia-Pacific region in embracing personal AI agents, wi...
ET Most Innovative AI Product Awards 2026 spotlight enterprise AI solutions redefining business performanceAs enterprises scale AI adoption, innovation is moving beyond customer-facing applications. From finance, operations, tax, and legal functi...
IndiaMART doubles down on AI to curb fake listings, improve buyer interactionIn a bold move, IndiaMART is ramping up its AI-related budget, with plans to double its expenditure biannually. This funding will be direct...
Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
Why scalable AI products are becoming critical for enterprise AI adoption and business growthScalability is commonly viewed as a concern for large enterprises, when in reality, it becomes critical much earlier. As businesses expand ...
7 reasons why ET Most Innovative AI Product Awards 2026 could be a defining moment for your businessIndia's AI ecosystem is shifting from experimentation to measurable impact. The ET Most Innovative AI Product Awards 2026 celebrate organis...