- Parle Agro rejects Cadbury's peace offer over Fruity
Both Parle Agro and Cadbury India are engaged in a legal battle in the Bombay High Court and the the UK-b ...More
Both Parle Agro and Cadbury India are engaged in a legal battle in the Bombay High Court and the the UK-based chocolate maker had offered an out-of-court settlement in June this year to Parle Agro. ...Less
- Parle Agro profit jumps manifold to Rs 115.38 crore in FY25, revenue rises 5% to Rs 3,284 crore
Parle Agro has achieved a significant multi-fold growth in its consolidated net profit, reaching Rs 115.3 ...More
Parle Agro has achieved a significant multi-fold growth in its consolidated net profit, reaching Rs 115.38 crore in FY25. The beverage giant's revenue also saw a 5% increase, totaling Rs 3,284.13 crore. This growth occurred despite a slight decline in advertising promotional expenses. ...Less

- Parle Agro moves Delhi HC to stop PepsiCo from using ‘Fizz’ on 7Up packaging
Parle Agro has approached the Delhi High Court, seeking to prevent PepsiCo India from using 'Fizz' on 7Up ...More
Parle Agro has approached the Delhi High Court, seeking to prevent PepsiCo India from using 'Fizz' on 7Up packaging. Parle Agro alleges that 'Fizz' infringes on their registered 'Appy Fizz' trademark, creating market confusion. PepsiCo argues 'Fizz' is a generic term for aerated drinks, denying Parle Agro's claim to a monopoly. ...Less

- Delhi HC seeks response from PepsiCo India over ‘Fizz’ trademark use in 7Up packaging
The Delhi High Court has requested PepsiCo India to explain why it shouldn't be barred from using 'Fizz' ...More
The Delhi High Court has requested PepsiCo India to explain why it shouldn't be barred from using 'Fizz' on 7Up packaging, following a complaint by Parle Agro. Parle Agro, who owns the trademark 'Appy Fizz', alleges PepsiCo's use of 'Fizz' creates market confusion and infringes on their brand. ...Less

- Parle Agro enters dairy segment, launches flavoured milk items under 'Smoodh' brand
The diversification is backed by an in-depth research and extensive investment in modern and innovative t ...More
The diversification is backed by an in-depth research and extensive investment in modern and innovative technologies to build a robust dairy infrastructure and introduce novel products to the Indian consumers, the company said in a statement. ...Less

- Parle Agro locks horns with Walmart India in the Bombay HC over its product Appy Fizz
In a rare incidence of a local company taking action against a multinational for alleged trademark violat ...More
In a rare incidence of a local company taking action against a multinational for alleged trademark violation, Parle Agro has moved the Bombay High Court against Walmart India for selling an apple drink with 'deceptively similar mark' as its Appy Fizz. ...Less

- Chauhan siblings close to settling row over Parle brand
Parle Agro products decides to drop trademark from its confectionery products. ...More
Parle Agro products decides to drop trademark from its confectionery products. ...Less
- No let-up seen in trademark battle over Parle
The tussle between two factions of the Mumbai-based Chauhan family over the use of the Parle trademark is ...More
The tussle between two factions of the Mumbai-based Chauhan family over the use of the Parle trademark is showing no signs of abating, with Sharad Chauhan’s Parle Products deciding to challenge a decision by Prakash Chauhan’s Parle Agro. ...Less
- Fresh twist in Parle logo war
The scrap capable of breaking a sweet tooth between the two factions of the Parle family-Parle Products a ...More
The scrap capable of breaking a sweet tooth between the two factions of the Parle family-Parle Products and Parle Agro-over the use of the ‘Parle’ trademark took another turn. ...Less
- Chauhans lock horns over Parle brand, yet again
The two factions of the Parle family - Parle Products and Parle Agro - are involved in a legal tussle yet ...More
The two factions of the Parle family - Parle Products and Parle Agro - are involved in a legal tussle yet again. ...Less
- 'Sin tax' on sparkling drinks takes a toll on Parle Agro profit: Joint MD
"The decision to place fruit-based, non-caffeinated sparkling drinks in the sin tax category, taking GST ...More
"The decision to place fruit-based, non-caffeinated sparkling drinks in the sin tax category, taking GST on Appy Fizz up by to four times from 12% to 40%, had a massive impact on the overall business, which is dependent on specific price points," Nadia Chauhan, joint managing director at Parle Agro, told ET. "This forced us to reduce the serving size to consumers," she added. ...Less

- Pepsi looks to juice up kitty with Parle Agro brands
Pepsico India is learnt to be making a pitch for Prakash Chauhan-owned Parle Agro’s flagship fruitdrink b ...More
Pepsico India is learnt to be making a pitch for Prakash Chauhan-owned Parle Agro’s flagship fruitdrink brands-Frooti, Appy and N-Joi. ...Less
- No sign of truce in battle over 'Parle' brand
A bitter legal battle between two branches of the Chauhan family-controlled Parle Group shows no signs of ...More
A bitter legal battle between two branches of the Chauhan family-controlled Parle Group shows no signs of abating after one faction threatened to challenge a court ruling that allowed its rival to use the Parle trademark for its businesses. ...Less
- PepsiCo drags Parle Agro to court over 'For the Bold' tagline usage
'For the Bold' is a registered trademark for the Doritos nacho chips brand globally, the US beverage and ...More
'For the Bold' is a registered trademark for the Doritos nacho chips brand globally, the US beverage and packaged food multinational argued in its petition filed in the Delhi High Court earlier this month. PepsiCo has pleaded the court to restrain the Mumbai-based beverages company from "infringement, passing-off, dilution and unfair trade competition", and sought around Rs 2 crore in damages, court documents show. ...Less

- Parle Agro targets Rs 1,000 cr sales from Cafe Cuba
Parle Agro is all set for a full fledged re-entry into the carbonated soft drinks market in India with it ...More
Parle Agro is all set for a full fledged re-entry into the carbonated soft drinks market in India with its latest brand, Cafe Cuba from which it expects Rs 1,000 crore sales in the next 12-14 months. ...Less

- Parle Agro targets Rs 3,500-crore turnover by ’10-11
Parle Agro, a leading player in the country’s mineral water, confectionery and beverages businesses, is t ...More
Parle Agro, a leading player in the country’s mineral water, confectionery and beverages businesses, is targeting a Rs 3,500-crore turnover by 2010-11. ...Less
- Coke, Pepsi, Parle to juice up packaging
Competition in the rapidly growing packaged juice market just got fiercer, and category players are pulli ...More
Competition in the rapidly growing packaged juice market just got fiercer, and category players are pulling out all stops to grab market share. ...Less
- Frooti to get a makeover
Parle Agro, a leading player in the country’s mineral water, confectionery and beverage business, has fir ...More
Parle Agro, a leading player in the country’s mineral water, confectionery and beverage business, has firmed up plans to reposition its 24-year-old mango drink brand "Frooti" in the summer of 2009-10. ...Less
- NGT orders inspection of Parle Agro Private Ltd's unit in UP
A bench headed by NGT Chairperson Justice Adarsh Kumar Goel ordered the Central Pollution Control Board ( ...More
A bench headed by NGT Chairperson Justice Adarsh Kumar Goel ordered the Central Pollution Control Board (CPCB) and the Uttar Pradesh Pollution Control Board to conduct a joint inspection and submit report within two weeks. ...Less

- Parle Agro eyes Rs 10,000-crore turnover by 2022, to introduce new 'major product'
"In general as a company we don't go into a very large number of new product launches.We really stay quit ...More
"In general as a company we don't go into a very large number of new product launches.We really stay quite focussed on select product launches and try to be able to build scale with them. ...Less

- Amul dairy says bracing for sales disruption due to straws ban
India last week refused to waive an impending ban on straws that are packaged with small juice and milk b ...More
India last week refused to waive an impending ban on straws that are packaged with small juice and milk beverage packs, stoking fears in the $790 million industry that includes players like PepsiCo, Coca-Cola, India's Dabur and Parle Agro. ...Less

- Parle, Rasna anticipate double-digit growth this summer season
Parle Agro and Rasna Group are anticipating double-digit growth due to the upcoming summer and festive se ...More
Parle Agro and Rasna Group are anticipating double-digit growth due to the upcoming summer and festive seasons, including Holi and Ramadan. Both companies have significant investments in Madhya Pradesh, with Parle Agro highlighting their advanced manufacturing plant for dairy products in Bhopal. ...Less

- Tangy flavour to Cola wars: Coke launches Nimbu Fresh
In a bid to offer consumers a lemon-based drink to counter PepsiCo’s Nimbooz and Parle Agro’s LMN, Coca C ...More
In a bid to offer consumers a lemon-based drink to counter PepsiCo’s Nimbooz and Parle Agro’s LMN, Coca Cola India has come up with a lemon juice offering Nimbu Fresh under its Minute Maid brand. ...Less
- ETPWLA 2023: Presenting the shortlisted nominees for the Business Leader of the Year Award
Ahead of the Grand Finale of the ETPrime Women Leadership Awards (ETPWLA) 2023, the Economic Times takes ...More
Ahead of the Grand Finale of the ETPrime Women Leadership Awards (ETPWLA) 2023, the Economic Times takes immense pride in showcasing the nominees for its Business Leader of the Year Award category. This distinguished category strives to celebrate women business leaders who have demonstrated impeccable business acumen, driving revenue, spearheading growth and enhancing capabilities during the past year. ...Less

- How companies are gearing up for less plastic in their biz
Parle Agro, maker of soft drink Frooti, said it will spend over Rs 50 crore in the next three years to im ...More
Parle Agro, maker of soft drink Frooti, said it will spend over Rs 50 crore in the next three years to implement an end-to-end PET plastic waste management programme. ...Less
- "Non-alcoholic beverage market to reach Rs 11k crore by 2015"
The non-alcoholic beverage market in India is likely to reach Rs 11,000 crore mark by 2015, industry body ...More
The non-alcoholic beverage market in India is likely to reach Rs 11,000 crore mark by 2015, industry body ASSOCHAM said. ...Less
- 5 ways to deal with disagreement at workplace
Calm, non-defensive, and respectful reactions are some of the virtues employees should develop to resolve ...More
Calm, non-defensive, and respectful reactions are some of the virtues employees should develop to resolve any disagreement professionally. ...Less
- Summer Sale: Brands gear up their marketing
As the mercury climbs to scorching heights, companies are gearing up on the strategic front to sell that ...More
As the mercury climbs to scorching heights, companies are gearing up on the strategic front to sell that fizzy drink to quench your thirst and that AC to keep you cool. ...Less
- Frooti Vs Maaza: Parle Agro to launch mango juice brand Frooti in returnable glass bottles
Parle Agro is launching its mango juice brand Frooti in glass bottles to challenge the dominance of Coca- ...More
Parle Agro is launching its mango juice brand Frooti in glass bottles to challenge the dominance of Coca-Cola's Maaza. ...Less
- GST council’s role only recommendatory, not binding, asserts Madras High Court
This decision is significant as it provides support to taxpayers facing GST demands solely based on counc ...More
This decision is significant as it provides support to taxpayers facing GST demands solely based on council discussions or clarificatory circulars. However, the court highlighted that the government retains the authority to make changes, including adjustments to GST rates, through legal amendments or notifications. ...Less
- Union Budget 2011: Consumer goods firms may pass on duty change to customers
Candymakers such as Parle Agro and Perfetti Van Melle that make 'Alpenliebe' and 'Big Babol' have express ...More
Candymakers such as Parle Agro and Perfetti Van Melle that make 'Alpenliebe' and 'Big Babol' have expressed concern over the hike saying that it will have a negative impact on the industry. ...Less
- Rivals snack on Pepsico’s share despite leader’s ‘good show’
Company says Lay’s & Kurkure are still leaders in the segment and registered double-digit growth rate. ...More
Company says Lay’s & Kurkure are still leaders in the segment and registered double-digit growth rate. ...Less
- Family-run businesses put more focus on environment, social & governance issues
Family-run businesses are turning more conscious of environment, social and governance (ESG) regulations ...More
Family-run businesses are turning more conscious of environment, social and governance (ESG) regulations by being more compliant with environmental laws, turning green in operations, increasing diversity in management and improving their corporate governance. Family-run companies are also increasingly watching their carbon footprint. ...Less
- PLI scheme in food processing to go a long way in creating large scale capacity: FMCG cos
"The incentive will go a long way in terms of creating large scale capacities. It will help companies, no ...More
"The incentive will go a long way in terms of creating large scale capacities. It will help companies, not only, to manufacture on a large scale, have better machinery and plants, and have good products in India, but also be globally competitive and create great Indian brands and international markets," Parle Agro Products Pvt Ltd Senior Category Head Mayank Shah told PTI. ...Less
- Packaged water brands face an Waterloo
A shakeout in the packaged water sector is looming large, driven by poor business parameters. ...More
A shakeout in the packaged water sector is looming large, driven by poor business parameters. ...Less
- ASCI pulls up leading cos for misleading ads
Advertising Standards Council of India (ASCI) on Tuesday said some television commercials by leading corp ...More
Advertising Standards Council of India (ASCI) on Tuesday said some television commercials by leading corporates have been withdrawn or modified as they did not abide by its code of conduct. ...Less
- PepsiCo’s slice to also have a fizzy avatar
Industry insiders said the latest PepsiCo move is a response to the increasing threat that cola majors Co ...More
Industry insiders said the latest PepsiCo move is a response to the increasing threat that cola majors Coca-Cola and PepsiCo face from low-priced regional brands. ...Less
- Digital is an evolution… not a one-time transformation
The second round of Bosch Conversations in Mumbai, in partnership with The Economic Times, highlighted th ...More
The second round of Bosch Conversations in Mumbai, in partnership with The Economic Times, highlighted the use cases and challenges of cutting-edge technologies across Indian industry. ...Less
- Parle Agro CEO Schauna Chauhan says son Jahaan's enthusiasm ignited her own interest in off-roading
The business leader owns 3 SUVs; her first car was a white Maruti Zen with a stick shift that was a gift ...More
The business leader owns 3 SUVs; her first car was a white Maruti Zen with a stick shift that was a gift from her dad. ...Less
- Parle Agro returns to fizz after twenty years with a coffee rush
Chauhan unveiled 'Cafe Cuba', a carbonated coffee drink to be launched early next year, a smug glow appea ...More
Chauhan unveiled 'Cafe Cuba', a carbonated coffee drink to be launched early next year, a smug glow appeared to surround the 67-year-old patriarch. ...Less
- Sugar-free fails to tickle taste buds in India
Despite health and wellness being the most talked-about fad in foods and beverages, foods and beverage co ...More
Despite health and wellness being the most talked-about fad in foods and beverages, foods and beverage companies in India say they are not seeing dip in demand for sugary or fried, salty foods. ...Less
- Parle Agro's Frooti beats PepsiCo's Slice to win back no. 2 slot after a decade
Frooti had a share of 25.6% in India’s Rs 6,300-crore mango drink category against Slice’s 23.4% in the q ...More
Frooti had a share of 25.6% in India’s Rs 6,300-crore mango drink category against Slice’s 23.4% in the quarter ended March, said industry insiders. ...Less
- True North puts VKL stake on sale, eyes Rs 1,000 crore deal
A True North spokesperson declined to comment on the planned transaction, while emails sent to Ajay Mariw ...More
A True North spokesperson declined to comment on the planned transaction, while emails sent to Ajay Mariwala, managing director of VKL, and Avendus did not elicit any responses. ...Less
- Fabulous 40
The Economic Times and Spencer Stuart listed 40 most-deserving and successful business leaders under the ...More
The Economic Times and Spencer Stuart listed 40 most-deserving and successful business leaders under the age of 40 and honoured them at an event held at Four Seasons hotel, Tuesday ...Less
- Modi’s plastic straw ban leaves Indian consumers thirsty
Modi’s goal is part of a growing global attempt to eliminate one of the biggest environmental scourges on ...More
Modi’s goal is part of a growing global attempt to eliminate one of the biggest environmental scourges on the planet. ...Less
- Mango chained! Covid, lockdown pulp mango growers
"Large mango cultivators - with good sales network - will still be able to withstand the lockdown shock; ...More
"Large mango cultivators - with good sales network - will still be able to withstand the lockdown shock; small growers are facing a lot of trouble," says Ved Raut of Raut's Alphanso Mangoes, a Ratnagiri-based cultivator and trader. ...Less
- Drinks firms spooked as Indian govt refuses to exempt some plastic straws from ban
India has rejected demands from large global and domestic beverage firms to exempt some plastic straws fr ...More
India has rejected demands from large global and domestic beverage firms to exempt some plastic straws from a ban that takes effect on July 1, fanning fears of disruption in a multi-billion-dollar industry. ...Less
- Britannia plans to give a salty twist to Time Pass brand
In India, biscuits, snacks and dairy are the three largest categories in packaged consumer products. ...More
In India, biscuits, snacks and dairy are the three largest categories in packaged consumer products. ...Less
- HUL to foray into fruit-based beverages market
Hindustan Unilever will soon launch its first fruit-based drink under the Kissan brand to cash in on the ...More
Hindustan Unilever will soon launch its first fruit-based drink under the Kissan brand to cash in on the increasingly health-conscious mindset of the Indian consumer. ...Less
- Parle Agro launches India’s first coffee carbonated drink
In an exclusive interaction with ET, Prakash Chauhan said his firm is initially targeting 5% share of CSD ...More
In an exclusive interaction with ET, Prakash Chauhan said his firm is initially targeting 5% share of CSD market with Café Cuba. Edited excerpts: ...Less
- Brands increasingly roping in Southern stars for pan-India ads
While it helps save costs, the trend also marks a U turn from their earlier strategy of using regional st ...More
While it helps save costs, the trend also marks a U turn from their earlier strategy of using regional stars for region-specific campaigns. ...Less
- Another daughter rises in India Inc
After considering careers in fashion and photography for five years, Jayanti Chauhan, the only child of P ...More
After considering careers in fashion and photography for five years, Jayanti Chauhan, the only child of Parle Bisleri owner Ramesh Chauhan, has decided to play safe and join her father’s business. ...Less
- How Budget 2025 can walk the tightrope of India's 'sins'
Sin Tax Budget 2025: India’s plan to become a developed nation by 2047 requires a healthy workforce, but ...More
Sin Tax Budget 2025: India’s plan to become a developed nation by 2047 requires a healthy workforce, but over 1% of GDP is lost to cigarette consumption. The government imposes a sin tax on harmful products like tobacco and carbonated drinks. Experts call for higher taxes to curb usage and fund welfare initiatives. ...Less
- Grasping at straws: The fight to save the world’s most disposable product
Beverage and food companies have written to the Prime Minister’s Office, seeking time to transition to a ...More
Beverage and food companies have written to the Prime Minister’s Office, seeking time to transition to a commercially viable food-grade alternative material to plastic with which to make straws. ...Less
- Lemon drinks rule as soft drink companies register double-digit growth
The scorching summer this year has ensured a strong double-digit growth for soft drink companies, with th ...More
The scorching summer this year has ensured a strong double-digit growth for soft drink companies, with the biggest grosser being the new lemon category where the annual consumption is pegged around Rs 100 crore. ...Less
- Dabur and Tetra Pak partner to launch low calorie juice range in new packs
This is the first time Dabur is launching a low calorie juice range under the brand Real Activ in bare pa ...More
This is the first time Dabur is launching a low calorie juice range under the brand Real Activ in bare paperboard with wood fibre packaging for a natural look. ...Less
- Nusli Wadia hints he may exit Britannia board soon
Britannia’s board includes Nusli Wadia, MD Varun Berry, and three promoter directors — Ness Wadia, Jeh Wa ...More
Britannia’s board includes Nusli Wadia, MD Varun Berry, and three promoter directors — Ness Wadia, Jeh Wadia and AK Hirjee. ...Less
- Parle seeks to be on a roll with Rol.a.Cola comeback, eyes Rs 100 cr sales in 1st year
Parle Products, which had discontinued the hard-boiled candy with cola flavour in 2006, is bringing the b ...More
Parle Products, which had discontinued the hard-boiled candy with cola flavour in 2006, is bringing the brand back based on consumer response on social media. ...Less
- Parle Agro's Schauna, Alisha and Nadia Chauhan offer tips to be healthy, wealthy & wise
Eldest sibling Schauna's description of the Chauhan trio has the wholehearted endorsement of the other tw ...More
Eldest sibling Schauna's description of the Chauhan trio has the wholehearted endorsement of the other two, Alisha and Nadia. ...Less
- Amul urges PM Modi to delay plastic straw ban, cites impact on dairy farmers
Amul made its appeal in a letter reviewed by Reuters, dated May 28, that was sent to Prime Minister Naren ...More
Amul made its appeal in a letter reviewed by Reuters, dated May 28, that was sent to Prime Minister Narendra Modi's office ahead of a July 1 ban on straws packaged with small packs of juices and dairy products, a market estimated by an industry body to be worth $790 million. Amul sells billions of small dairy cartons with plastic straws attached every year. ...Less
- Perfetti forays into snacks market with 'Stop Not'
Confectionery maker Perfetti Van Melle, which sells candies like Alpenliebe and Center Fresh, on Thursday ...More
Confectionery maker Perfetti Van Melle, which sells candies like Alpenliebe and Center Fresh, on Thursday said it is entering into the snacks market in India, a category dominated by players like PepsiCo, Parle, Balaji and Haldirams. ...Less
- Online sales doubles for top consumer brands in India due to Covid-19
Senior executives said several consumers continue to buy online rather than venturing into stores for fea ...More
Senior executives said several consumers continue to buy online rather than venturing into stores for fear of catching the infection, while several brick-and-mortar stores are still shut due to liquidity issues. ...Less
- Post-pandemic power dressing is all about colour, comfort & personal style
A focus on individuality also plays a big part in creating a formidable presence for any big meeting or p ...More
A focus on individuality also plays a big part in creating a formidable presence for any big meeting or presentation. ...Less
- Beverage companies fear losing ₹10 packs to plastic straw ban
While the food industry has seamlessly moved to disposable wooden cutlery (mostly made using bamboo) by p ...More
While the food industry has seamlessly moved to disposable wooden cutlery (mostly made using bamboo) by passing on the added cost to end-customers, beverage manufacturers are worried about the higher cost they may incur on the transition. The percentage increase in cost, according to Parle's Chauhan, is approximately 122%. ...Less
- Companies scramble for imported paper straws, ask govt to extend plastic ban deadline
The government's ban on single-use plastics, including plastic straw, is going to be effective from July ...More
The government's ban on single-use plastics, including plastic straw, is going to be effective from July 1, 2022. ...Less
- Consumer cos roll out summer specials to pep up demand
Companies relying on seasonal products like aerated drinks, packaged water and juices, ice-creams, refrig ...More
Companies relying on seasonal products like aerated drinks, packaged water and juices, ice-creams, refrigerators and air conditioners (ACs), are going all-out to woo consumers. ...Less
- Fruit drinks ready for an encore
Fruit drinks, which gained last year from the pesti-cola controversy and the fruit juice price hike last ...More
Fruit drinks, which gained last year from the pesti-cola controversy and the fruit juice price hike last year, are expected to do an encore this year. ...Less
- Coke plans new unit to enter pure juices
Coca-Cola India is forming a new division dedicated to juices as it steps up focus on health beverages to ...More
Coca-Cola India is forming a new division dedicated to juices as it steps up focus on health beverages to offset a possible slowdown in its core fizzy drinks. ...Less
- Remove colas from sin tax: IBA writes to FM, GST Council; says tax treatment 'discriminatory'
Aerated drinks are placed in the GST slab of 28% and levied a compensation cess of 12%. Terming the tax s ...More
Aerated drinks are placed in the GST slab of 28% and levied a compensation cess of 12%. Terming the tax slab as 'discriminatory treatment', the IBA drew a comparison with other sugar-based products such as ice-cream and chocolate and said these are taxed lower than fizzy drinks. ...Less
- Industry players join hands to launch packaging waste management venture, aim to mobilise Rs 1K cr
The vision of this venture is to ensure that no recyclable packaging material ends up in landfills by 202 ...More
The vision of this venture is to ensure that no recyclable packaging material ends up in landfills by 2025. ...Less
- How ITC lit up non-cigarette brands
Every year was marked by a significant brand/category launch, leading to a non-cigarette FMCG business of ...More
Every year was marked by a significant brand/category launch, leading to a non-cigarette FMCG business of Rs 11,000 crore today. ...Less
- 2,200% return in 10 years & this 100-year-old brand still has moats
According to market experts, the company will see some traction in the long term. ...More
According to market experts, the company will see some traction in the long term. ...Less
- Plastic ban: Companies switch to paper straws
Most companies have now put integrated paper straws with their small tetra packs after the government dec ...More
Most companies have now put integrated paper straws with their small tetra packs after the government declined their pleas to extend the ban on plastic straws for six months. ...Less
- HC orders lower GST on fruit-based fizzy drinks, not 28%
Following a ruling by the Gauhati High Court, carbonated juice drinks are to be taxed at a lower 12% GST ...More
Following a ruling by the Gauhati High Court, carbonated juice drinks are to be taxed at a lower 12% GST rate instead of the previous 28%. This decision, favoring X’SS Beverage, hinges on fruit juice being the predominant ingredient, and is set to make these beverages more affordable for consumers. ...Less