Gen Z in India prioritizes authenticity, value, and personal meaning over traditional brand prestige. They seek relatable recommendations, ...

D2C brands have been on fire since the pandemic forced shops and malls around the world to shut down early last year.

Today, the world’s top corporate giants are technology firms, and no company can succeed without digitising large parts of its business.

Winning this epic war will hinge on one secret ingredient. And this unknown is what makes it fascinating.