India's festive shopping season is set to highlight the country's premiumisation boom despite global uncertainty triggered by the US-Iran w...

Brand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular...

Happy Thursday! A roadblock in valuation negotiations may prompt Zepto to delay its listing. This and more in today’s ETtech Morning Dispat...

There is a 20-25% year-on-year rise in festive order volumes for premium products, while mass-segment orders are either flat or up marginal...

Amazon Prime Video will broadcast Wednesday NHL games in Canada starting next season. This new agreement includes select Stanley Cup playof...

South Korean cultural exports like K-pop and K-dramas have significantly boosted India's engagement. This cultural wave now fuels substanti...

Steven Spielberg's sci-fi thriller Disclosure Day is now available for home viewing. The film completed its theatrical run and debuted digi...

A prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...

JioStar secured exclusive broadcast rights for The Hundred 2026 cricket tournament. All 68 men's and women's matches will stream on JioHots...

Coca-Cola's global brand refresh is more than a design update. The beverage giant is strengthening its iconic identity to protect pricing p...

Dixon Technologies shares may see a rally after recent declines from their peak. Government approval for the Vivo joint venture is a signif...

Regional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...

Cellecor Gadgets is aiming for ₹5,000 crore revenue within three years. Consumer appliances and smart TVs offer significant long-term growt...

Connected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...

Dixon Technologies shares surged after the Union Cabinet approved the Rs 1.27 lakh crore second phase of the India Semiconductor Mission an...

Entry-level smartphone and television sales have declined for the first time in over a decade. Successive price increases, driven by memory...

Amazon India's Prime Day sale revealed significant premium product demand from smaller cities. Sales of luxury beauty and grooming items sa...