Modern Indians are redefining investment strategies; rather than saving first, the youth now prioritise their financial goals before choosi...

An innovative Chinese app called Ant Forest encourages users to adopt greener habits. Everyday low-carbon actions earn users virtual points...

Psychology suggests that people who prefer buying clothes in physical stores are rarely being old-fashioned. More often, they are respondin...

Your brain automates daily tasks through habits. This saves mental energy and provides a sense of security. Research shows nearly half of o...

India’s digital payment story is now one of balance -- between instant UPI transfers and credit-driven purchases, between small daily spend...

The ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They ...

Brands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...

A report by Multipl reveals that Indians are saving up to 20% on lifestyle spending, with travel being the preferred category for spendvest...

Singh's new role will entail leveraging content to build the next big thing in social commerce and content creators' community.

The litmus test for the jewellery-purchasing habits of Indians is seen through the prism of weddings.

As many as 88% Indians who participated in the survey by Mondelez International and The Harris Poll said they are snacking more than before...

One reason for the appearance of 0% beer is millennials who are looking for a drink with low calories, carbs & sugar.

Almost half of the wealthy like to renew their luxury car every 3-4 years.

Silver Surfers also have very clear life priorities: stay healthy, stay connected, love and be loved, and experience new things and travel....

Is this generation, in its zeal to live life to the fullest, throwing caution to the wind? Can overspending and not planning for the future...

At $600 billion a year, food and beverage (F & B) is the largest retail category in the US but only 1 pc of F & B sales currently occur onl...

A generation that has enjoyed the benefits of the internet and a staggering growth in technology, their financial habits has always not bee...