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MILLENNIALS SHOPPING HABITS
India's festive shopping about to change as robots lend helping handThis year's festive shopping in India is gearing up for a transformation as AI tools take center stage. With many intending to spend above ...- Jessica Alba turned her Hollywood Hills home “totally green” with salvaged furniture, eco turf, and low-impact materials; the designer later called her the “greenest” celebrity clienty clientJessica Alba has beautifully remodeled her Hollywood Hills residence, emphasizing sustainability and family values. By integrating reclaime...
- The big Gen Z market taking over how India spends, saves and strategisesIndia's youngest generation now leads consumption spending with unique preferences. Gen Z's influence is reshaping brand strategies and inv...
- From gold and LIC policy to SIPs and crypto: How investment habits changed from Boomers to Millennials to Gen ZModern Indians are redefining investment strategies; rather than saving first, the youth now prioritise their financial goals before choosi...
- Since 2016, China has turned phone users' daily purchases into 122 million real trees; the digital forest now covers 112,000 hectares of drylandAn innovative Chinese app called Ant Forest encourages users to adopt greener habits. Everyday low-carbon actions earn users virtual points...
- Psychology says people who only like to buy clothes in stores and not online are not outdated: Why the brain still trusts touch more than algorithmsPsychology suggests that people who prefer buying clothes in physical stores are rarely being old-fashioned. More often, they are respondin...
- Psychology suggests adults who always choose the same seat aren't boring; habits reduce the mental effort required to make decisionsYour brain automates daily tasks through habits. This saves mental energy and provides a sense of security. Research shows nearly half of o...
- UPI vs cards: A clear divide emerges in Indian spending behaviourIndia’s digital payment story is now one of balance -- between instant UPI transfers and credit-driven purchases, between small daily spend...
- ET Snapchat Gen Z Index: How India's Gen Z-ers live, work and spend moneyThe ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They ...
- India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this seasonBrands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...
- Indians are saving up to 20% on all lifestyle spends, travel among top categories: ReportA report by Multipl reveals that Indians are saving up to 20% on lifestyle spending, with travel being the preferred category for spendvest...
- Ex-Flipkart executive joins Woovly as head of contentSingh's new role will entail leveraging content to build the next big thing in social commerce and content creators' community.
- Jewellery trendspotting: Weddings will boost sector; Gen-Z purchase choices shaped by brand valuesThe litmus test for the jewellery-purchasing habits of Indians is seen through the prism of weddings.
- Indians go bananas over snacks amid pandemicAs many as 88% Indians who participated in the survey by Mondelez International and The Harris Poll said they are snacking more than before...
- How beer has swung from super-strong to zilch - in alcohol contentOne reason for the appearance of 0% beer is millennials who are looking for a drink with low calories, carbs & sugar.
- Ride of the wealthy: Rich Indians prefer Bombardier jets; Audi & BMW cars favouriteAlmost half of the wealthy like to renew their luxury car every 3-4 years.
- Why 55+ generation should be a lucrative market for brandsSilver Surfers also have very clear life priorities: stay healthy, stay connected, love and be loved, and experience new things and travel....
- How Gen Y's spending patterns differ from previous generationsIs this generation, in its zeal to live life to the fullest, throwing caution to the wind? Can overspending and not planning for the future...
- Here's why groceries are the biggest untapped e-commerce opportunityAt $600 billion a year, food and beverage (F & B) is the largest retail category in the US but only 1 pc of F & B sales currently occur onl...
- Worst Millennial money habitsA generation that has enjoyed the benefits of the internet and a staggering growth in technology, their financial habits has always not bee...
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