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GROCERY RETAIL ADVERTISING
McDonald’s turns its menu screens into a new money-making machineMcDonald’s is testing advertisements from other brands on digital menu screens at select US restaurants, seeking to turn customer wait time...- From Mamaearth to Phool: Shilpa Shetty, MS Dhoni, Sachin Tendulkar, Alia Bhatt among celebrity investors to back startupsCelebrity investments: Bollywood stars and cricket legends are increasingly backing Indian startups. A Tracxn report identifies 10 celebrit...
- Buffett asks shareholders to ignore his profit figure. Then explains how he could fake itThe rule is simple and almost nobody thinks about it. When a business sours, the accounts mark it down. When a business thrives, the accoun...
- ED raids 12 places across four states in Cyprus-based betting platform Parimatch probeThe search operation is continued by the ED's Mumbai zonal office under section 17 of PMLA, 2002, which grants authorised officers the powe...
- Walmart turns to advertising as sales growth slowsWalmart's advertising business, Walmart Connect, is experiencing rapid growth. This segment significantly supports profits as same-store sa...
- Flipkart-Netflix deal signals new era of content-commerce partnershipsE-commerce and streaming platforms are merging to boost customer loyalty and transactions. Flipkart and Netflix launched India's first e-co...
- Quick commerce leverages cart clout to draw higher margins from companiesQuick commerce platforms are increasing demands for higher margins and marketing funds. Consumer goods companies face rising costs for bett...
- Reliance Retail ordered to pay Rs 5,500 after charging Rs 1.80 extra for Patanjali biscuits during promotionReliance Retail must pay Rs 5,501.80 to a consumer for an unfair trade practice. The company failed to honor an advertised discount on Pata...
- Meesho to buy Kirana Club for Rs 202 crore, eyes deeper retail playEcommerce giant Meesho is set to acquire Kirana Club for Rs 202 crore in a cash deal, aiming to bolster its reach within India's vast kiran...
- Ride-hailing firm inDrive forays into grocery delivery in Pak, launches in-app ads in top marketsAdvertising on inDrive is being unveiled across Mexico, Colombia, Pakistan, Kazakhstan, Egypt, and Morocco. This will focus on in-app ads d...
- Zepto improves quick-commerce market share; Instamart loses ground: HSBC reportA report from HSBC Global Research said Zepto market share rose from 15% in March 2022 to 28% in January 2024. During this time, Instamart'...
- Instacart was all about grocery delivery, here's how it's different nowAs Instacart prepares to go public next week, it is a markedly different company. Envisioned in 2012 as a service that matched people at ho...
- Instacart's flat shopping orders could hurt ad growth, say analystsSan Francisco-based Instacart's 5.1 million subscribers typically pay $99 a year or $9.99 a month for free deliveries on orders of $35 or m...
- Egrocer BigBasket's revenue crosses Rs 7,000 crore in FY22, losses jump four timesIts total expense jumped 26% on year to Rs 7,931 crore in FY22. BigBasket runs on an inventory-led model and its biggest expense was the co...
- BigBasket gets another Rs 350 cr from holding companyTata Digital launched the app on April 7 after multiple delays and advertised it throughout the Indian Premier League (IPL).
- Reliance Retail increases advertisements four times in July-August for more visibilityReliance Trends and Reliance Digital including My Jio Store were the top brands advertised by the conglomerate. From ranking 162 in the lis...
- Old stocks to new launches, cos will start advertising soonLeading brands in grocery, home, personal care, smartphone, electronics and some brick-and-mortar retailers are gearing up to resume spendi...
- Reliance Retail to open grocery stores in tier III, IV townsFor smaller towns, the country’s largest retail group has decided to set up stores in towns up to 75,000 population.
- Just Delivr to expand operations to 100 cities over next one yearNoida-based hyperlocal grocery startup Just Delivr plans to expand its operations to 100 cities and 10,000 merchants over the next one year.
- E-tailers of vegetable & grocery shore up ad spend to get more shoppersPlayers like LocalBanya, BigBasket & Mera Grocer are advertising heavily while e-comm giants Snapdeal, Amazon & Paytm too plan to focus on ...
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