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GEN Z FASHION
From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and threadApparel companies are offering repair services and sewing workshops to attract young consumers. These initiatives aim to reduce textile was...- Rs 15,000 sneakers, fancy holidays, expensive iPhones: Financial advisor shares why Gen Z is spending more on luxury itemsFinancial advisor Prem Soni says Gen Z’s spending on Rs 15,000 sneakers, expensive iPhones and foreign holidays may reflect the “Lipstick E...
- Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...
- DC tunes into desi protest musicUS officials remain silent on Indian local issues, focusing on internal political challenges. In India, meanwhile, protesters demonstrated ...
- The creator economy has a new middle classYoung workers now see social media influencing as a plausible career pivot. This shift allows them to earn income through brand deals and p...
- Gen Z doesn't always argue: These 10 viral slang phrases say 'no' without saying 'no'In many situations, these phrases help people express disagreement without turning a conversation into a conflict. As psychologists have lo...
- Bollywood fades, Bridgerton shines as global OTT shows changing India’s jewellery tasteGlobal streaming shows now dictate Indian jewellery preferences, replacing Bollywood's influence. Young shoppers seek designs inspired by "...
- No longer just jewellery: How young Indians are rewriting their relationship with goldIndia’s younger generations are increasingly treating inherited gold jewellery as a financial asset rather than a family heirloom. Millenni...
- Zostel hits Oyo IPO filings; PhonePe’s new CTOZostel asked Sebi to review Oyo’s IPO filings, escalating their dispute over the Zo Rooms acquisition. This and more in today's ETtech Top ...
- No strings attached: Flipkart cuts seller fees for fashionSeller commission refers to the fee digital commerce companies charge sellers for enabling product sales on the platform. This fee ranges f...
- As South Korean Buddhism woos Gen Z, how hip is too hip?In fast-secularising South Korea, Buddhism is regaining popularity thanks to a "hip" trend wooing Gen Z with festivals, fashion, robots and...
- Navi eyes Rs 3,000-crore IPO; inside IT CEOs’ paySachin Bansal’s Navi is preparing to return to the public markets by the March quarter of FY27. This and more in today’s ETtech Morning Dis...
- Rapid fashion delivery startup Klydo shuts down operationsFounded in September 2025 by former Udaan senior executives Pradeep Yadav and Ankit Agarwal, Klydo delivered clothing, accessories, footwea...
- Coloured gemstones prices rise 20% as demand surges; gold, silver prices declineColoured gemstone jewellery is seeing a surge in popularity, with prices rising 20% year-on-year as affluent consumers favour these vibrant...
- Psychology says people who only like to buy clothes in stores and not online are not outdated: Why the brain still trusts touch more than algorithmsPsychology suggests that people who prefer buying clothes in physical stores are rarely being old-fashioned. More often, they are respondin...
- Psychology says adults who save money in jars or piggy banks are not old-fashioned: Why physically seeing money grow gives the brain a sense of control and securityPsychology suggests that adults who save money in jars or piggy banks are rarely being old-fashioned. More often, they are responding to a ...
- Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growthMyntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contrib...
- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
- UK competition watchdog launches probe into eBay's purchase of DepopThe deal was announced earlier this year and is expected to help Etsy double down on its core handmade and vintage goods marketplace in p...
- Amazon rebrands GenZ fashion platform as ‘Serve’Amazon said its online store has seen a threefold increase in Gen Z customers (those born between 1997 and 2012) and a four-time surge in s...
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