When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.

Omnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...

Howard Schultz's 1983 Italian journey revealed a new way to experience coffee. Espresso bars were social hubs, not just places to buy drink...

India live events: The report, titled Beyond Attention. Into Immersion, found that 78% of Indian consumers prefer spending on experiences o...

Louis Vuitton has opened a ship-shaped store in Shanghai. It aims to boost sales amid a luxury spending slowdown in China. Brands are focus...

Shoe shopping experiences are a treasure tote of insights. Here’s how brands can leverage the ‘Cinderella phenomenon’ to create better cust...

Report on Trends in Public Relations and Communication in ICT

As part of its digital transformation strategy, the company said Adobe will help MG India build and consolidate a common platform, includin...

The store offers customers an opportunity to experience home security solutions and engage with experts before taking a decision.

With this, Naaptol is the latest amongst the digital retail platforms to roll out brick-and-mortar stores in the country which helps to rop...

New York, Nov 15 (IANS) Experience rather than possession is more likely to give individuals a greater sense of gratitude, and will also ma...

Rapid Metro Gurgaon and Discovery Kids channel have come up with a unique initiative, a train for kids - Joy Express, which was today launc...

Black buyers will get 1GB of data per month or unlimited music content for download for two months through the Vodafone Music app.

A new study by researchers, including one of Indian-origin, shows that the enjoyment we derive from experiential purchases may begin even b...

Jann Mardenborough, a 22-year-old race car enthusiast, will soon participate in GP3 racing and take a step closer to his dream of racing in...

The spending power of a majority of people in the high-income group continues to rise amid the economic slowdown.

For many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.