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EXPERIENTIAL PURCHASES
Psychology explains why spending money on experiences makes people happier than buying things, and what decades of research revealPsychological research indicates experiences provide more lasting happiness than material goods. Experiences become part of our identity, u...- The experience economy is reshaping consumer financeYoung professionals now prioritize experiences, shifting financial goals from tangible assets. Consumers globally continue to spend on trav...
- Digital content is driving demand for physical toys in India, says MattelRising screen time is surprisingly increasing toy purchases among Indian children. Digital content inspires children to recreate online wor...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...
- In 1983, Howard Schultz Visited Italy and Observed Espresso Bar Culture: That Experience Shaped Starbucks Into a Global BrandHoward Schultz's 1983 Italian journey revealed a new way to experience coffee. Espresso bars were social hubs, not just places to buy drink...
- India’s Rs 13,000 crore live events market fuelling experiential marketing push: BookMyShow–EY reportIndia live events: The report, titled Beyond Attention. Into Immersion, found that 78% of Indian consumers prefer spending on experiences o...
- A luxury experience in China: Global high-end brands bet on conceptual stores to revive salesLouis Vuitton has opened a ship-shaped store in Shanghai. It aims to boost sales amid a luxury spending slowdown in China. Brands are focus...
- How Cinderella phenomenon can help create better customer experiencesShoe shopping experiences are a treasure tote of insights. Here’s how brands can leverage the ‘Cinderella phenomenon’ to create better cust...
- Kommune Brand Communications and techARC unveil 1st edition of ‘TechKomms’Report on Trends in Public Relations and Communication in ICT
- MG Motor India ropes in Adobe to better customer experiencesAs part of its digital transformation strategy, the company said Adobe will help MG India build and consolidate a common platform, includin...
- Godrej Security sets up first experience zone in cityThe store offers customers an opportunity to experience home security solutions and engage with experts before taking a decision.
- Naaptol to double its customer base to ten millionWith this, Naaptol is the latest amongst the digital retail platforms to roll out brick-and-mortar stores in the country which helps to rop...
- Spending on experiences than on material may make us generousNew York, Nov 15 (IANS) Experience rather than possession is more likely to give individuals a greater sense of gratitude, and will also ma...
- Rapid Metro launches special train for childrenRapid Metro Gurgaon and Discovery Kids channel have come up with a unique initiative, a train for kids - Joy Express, which was today launc...
- Xolo to launch Black branded online-only smartphones on July 10Black buyers will get 1GB of data per month or unlimited music content for download for two months through the Vodafone Music app.
- Experiences make you happier than possessionsA new study by researchers, including one of Indian-origin, shows that the enjoyment we derive from experiential purchases may begin even b...
- Experiential marketing: Automakers’ new tool to build brandsJann Mardenborough, a 22-year-old race car enthusiast, will soon participate in GP3 racing and take a step closer to his dream of racing in...
- Spending power of high-income group continues to rise: SurveyThe spending power of a majority of people in the high-income group continues to rise amid the economic slowdown.
- Sports sponsorship: How Indian companies can increase marketing return on investmentFor many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.
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