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DIGITAL CAMPAIGNS FOR GEN Z
Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...- CJP founder Abhijeet Dipke received BJP join-or-face-consequences threat, claims motherAbhijeet Dipke's mother alleged a video threat warned him to join the BJP. The family left their home and stayed with relatives for sixteen...
- Sonu Sood defends Gen Z after Kangana Ranaut's controversial 'Generation Gutter' comment. 'Young people are the ones who make actors'Sonu Sood has responded to Kangana Ranaut's controversial "Generation Gutter" remark about Gen Z protesters, saying young people are the on...
- 'Treating students like terrorists': Priyanka Gandhi attacks Centre over lathicharge, tear gas and pellet guns on anti-NEET protestersPriyanka Gandhi Vadra condemned the government's approach to handling anti-NEET protesters, labeling the administration's treatment of stud...
- 'Waste-guna-huiya' meaning explained: Viral Gen Z gesture used during Parliament's paper leak debateParliamentarians incorporated popular Gen Z expressions during a debate on examination reforms. BJP leaders utilized terms like 'clock it' ...
- Kangana Ranaut calls Gen Z women 'Generation Gutter', says they are 'not good at studies' in Instagram postBJP MP Kangana Ranaut criticized young Hindu women's lifestyles and personal choices. She described some as "Generation Gutter" on her Inst...
- Meta restricts PM Modi's Facebook video to youth amid CJP protests, restores it later and apologises for 'error'Meta restored Prime Minister Modi's Facebook video after an erroneous restriction. The video was briefly unavailable in India following a l...
- Why India's Gen Z protest movement differs from Nepal, Bangladesh and Sri LankaIndia's Gen Z-led CJP movement differs from youth uprisings in Nepal, Bangladesh and Sri Lanka, where anti-establishment protests reshaped ...
- ‘Would HR align with that?’: Gen Z employee hired on flexible working hours refuses manager’s 7 am office login demandA Gen Z employee clashed with his manager over flexible work hours. The employee adjusted their schedule, which the manager questioned. The...
- You give me hope, Gen ZDelhi's student protests erupted following unsettling exam paper leaks and government neglect. Gen Z utilised Gandhian techniques to challe...
- Fuddy-duddy branding meets live-streamed reality on protest floorMost brands opted for complete silence to avoid political friction. For the core Gen-Z audience, total silence is quickly forgotten, while ...
- This is Gen ZenGen Z demonstrates resilience and openness despite facing challenges. This generation expresses emotions openly through social media and pe...
- CJP agitation ends, but fight for justice on: ProtestersThe Cockroach Janata Party protest at Jantar Mantar concluded peacefully on Saturday evening. Organizers and supporters vowed to continue t...
- Sonam Wangchuk: The 59-year-old who rallied India's Gen Z against Modi govtSocial activist Sonam Wangchuk ended his 26-day hunger strike following a vigorous youth movement that compelled the government to act. Foc...
- 'Only love GenZ': Dia Mirza, Alia Bhatt, Priyanka Chopra, and other celebs react to Dharmendra Pradhan resignationUnion Education Minister Dharmendra Pradhan has submitted his resignation to Prime Minister Narendra Modi. Student protests over the NEET c...
- ‘It is creeping me out’: The ‘Gen Z stare’ at work leaves employee searching for answersA viral workplace conversation explores the Gen Z stare phenomenon. This behavior involves a blank expression or prolonged silence from you...
- Gen Z doesn't always argue: These 10 viral slang phrases say 'no' without saying 'no'In many situations, these phrases help people express disagreement without turning a conversation into a conflict. As psychologists have lo...
- ITC eyes Rs 8 lakh crore FMCG opportunity by 2035, bets on AI and acquisitionsITC expects its addressable FMCG market to expand to around ₹8 lakh crore by 2035 and aims to strengthen its position through brand buildin...
- Gen Z employee left at 5 pm because manager denied overtime pay. Company lost a major client and learned a lessonSocial media user Sophia shared an incident on X about a Gen Z employee who strictly followed his company’s no-overtime policy. When a clie...
- Gen Z marks the rot: NEET protests mark a deep socioeconomic grievance, and fractured employment systemGen Z faces a prosperity collapse, unlike previous generations in India. This shared economic grievance fosters solidarity among young peop...
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