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BUILDING BRAND INFLUENCE
What the ET SME Summit shows about building brand influence in India's MSME economyThe ET SME Summit demonstrates how reputed editorial ecosystems help brands gain credibility, influence decision-makers and create lasting ...- Quote of the Day by Steve Jobs: 'It takes a lot of hard work to make something simple'- Thought-provoking life lesson on simplicity, innovation, hard work and what it takes to be successful by the co-founder of Apple and a pioneer of the microcomputer revolutionSteve Jobs championed the idea that true simplicity is the product of unwavering focus and discipline. His profound vision reshaped the rea...
- 'Rs 100 or Rs 200, start selling': NEET aspirant shares two dozen success mantra after building Rs 5 crore net worthZaid Khan built a ₹5 crore net worth by age 25 through his branding business. He shared his career journey and business growth insights on ...
- India’s next phase of textile growth hinges on winning global buyers’ confidence: Messe FrankfurtThe upcoming Gartex Texprocess India, jointly organised by Messe Frankfurt Trade Fairs India Pvt Ltd and MEX Exhibitions Pvt Ltd, will be h...
- Venus in Virgo 2026 on August 01: What This Zodiac Transit Means for Love, Career and MoneyVenus enters Virgo on August 1, 2026, initiating a practical approach to love and relationships. This transit encourages meaningful convers...
- Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...
- He could have joined Tesla. Instead, this Bengaluru techie quit Toyota and Volvo to build electric tractors for farmersBengaluru startup Moonrider is developing electric tractors for Indian farmers. The company aims to replace diesel-powered machines with su...
- 'We created mujahideens to bleed India. Now they have turned guns on us': Pak PM aide Rana Sanaullah video goes viral amid PoK electionsA Pakistani official admitted to training militants who have become a domestic issue. These armed groups are now causing significant proble...
- Empire buys back: After Tata, Adani can rewrite India's colonial pastAdani Ports is evaluating the acquisition of a controlling stake in UK's Associated British Ports (ABP) in a deal valued at nearly $10 bill...
- Dell revives XPS as component costs surge; consumer business head on brand equity, pricing strategy and India pushDell Technologies is bringing back its recognizable XPS consumer PC brand after a brief hiatus. The company is also expanding its omnichann...
- Family-owned companies have big appetites for US snack M&AFamily-owned food firms are acquiring U.S. snack companies, seeing value opportunities. Overseas buyers are increasingly interested in thes...
- Quote of the day by John Wayne: “I don’t like quitters. Especially when they’re not...” — Inspiring life lessons on perseverance, discipline, resilience, accountability, mental toughness, personal growth, and why finishing what you begin often shapes lasting success by the legendary American actor and Western film iconToday's Quote of the Day by John Wayne reminds us that success is rarely about luck. It's about refusing to quit when life gets difficult. ...
- Best Career Choices for Gemini, Libra & Aquarius: Vedic Astrology Reveals the Professions Where Air Zodiac Signs ThriveChoosing the right career is about more than qualifications, it is also about understanding your natural strengths. According to Vedic Astr...
- Patagonia founder Yvon Chouinard slept on dirt floors, lived on $1 a day, ate dented cat food. And then gave away his $3 billion company.Patagonia founder Yvon Chouinard once survived by sleeping on dirt floors, living on just $1 a day, and eating dented cat food. After build...
- Happiness Habit of the Day by Drew Barrymore: 'It is all about the inside. Happiness is the best makeup any woman can wear.' What the actress teaches about power of inner joy and positive mindsetActress Drew Barrymore once shared that happiness is the best makeup a woman can wear. This message emphasises inner feelings over external...
- Jupiter in Leo is about to transform life for these 4 zodiac signs until July 2027: A year of luck, growth and big wins awaitsJupiter in Leo reminds everyone that confidence grows through action. The more courage you show, the more opportunities you're likely to at...
- Despite price hikes, smartphone demand stays strongMost smartphone users will still buy devices despite ongoing price increases. Young users aged twenty-five to thirty are willing to pay mor...
- Social media has reshaped online shopping; open to acquisitions: Flipkart's Kalyan KrishnamurthySocial media apps significantly influence Indian online shopping decisions for consumers. Flipkart's CEO noted direct sales from these plat...
- Why brands need an ecosystem, not just an advertising planModern marketing is no longer won through isolated campaigns. As business audiences engage with brands across articles, events, thought lea...
- Why reaching the right audience matters more than reaching everyoneReach alone no longer defines marketing success; relevance does. This piece argues that engaging decision-makers matters more than mass imp...
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