Sebi revamps accredited investors framework; approves common ad code for mkt intermediariesSebi has widened the definition of accredited investors by introducing new asset criteria for individuals and corporates. The board approve...
Festive ad spending to rise 13-17% as brands spread budgets across channels: ReportSpending on ecommerce advertising is expected to rise 27% YoY to Rs 30,091 crore in 2026, as brands increasingly seek ad formats that direc...
Fewer Indians plan to raise festive budgets in 2026, but high spenders grow: SurveyA recent survey shows a decrease in the number of Indians looking to boost their festive budgets for 2026. While the willingness to spend o...
- Republicans unleash spending blitz of $900 million in record US midterms
Republicans are making a significant investment of approximately $900 million for advertising during the midterm elections. Despite this sp...
US midterm elections 2026: Traditional TV ads may be over, TikTok and podcasts are changing political campaignsPolitical strategists predict that by 2028, artificial intelligence will revolutionize campaign operations, allowing for hyper-targeted mes...
US Midterm Poll favors Democrats, but Republicans hold a $103 million advantage that could change the raceThe Republican National Committee closed out August with roughly $125.6 million in cash on hand. By comparison, the Democratic National Com...
Vladimir Putin using fake Facebook ads promising film roles to recruit soldiers for Russia? All about the ‘global casting call’ luring youngstersRecruitment networks reportedly linked to Russia have been accused of using deceptive job advertisements to attract people from Africa and ...
AnyMind Group launches AnyCreator Stream in India to help creators monetise live audiencesAnyMind Group has launched AnyCreator Stream in India, a web-based platform enabling live-streaming creators to monitor audience performanc...
Republicans have a billion-dollar answer to Trump's weak midterm pollingRepublican groups are dramatically outspending Democrats in several key Senate and House races, deploying hundreds of millions of dollars i...
McDonald’s turns its menu screens into a new money-making machineMcDonald’s is testing advertisements from other brands on digital menu screens at select US restaurants, seeking to turn customer wait time...
TV ratings blackout gets longer: Broadcasters worried as pressure to restore audience measurement & provide advertisers greater visibility rises ahead of festive seasonThe prolonged suspension of TV ratings has intensified pressure on the Ministry of Information and Broadcasting to restore audience measure...
Indian broadcasters seek immediate restoration of BARC ratingsIndian broadcasters have called for the immediate restoration of BARC television ratings, saying the prolonged suspension has affected adve...
AI-to-AI communication could change how ads are bought and sold: ReportArtificial intelligence could change the way advertisements are bought and sold by enabling automated communication between systems, reduci...
Shoe company Converse apologises, pulls ad that drew comparisons to Ku Klux Klan imageryConverse removed an advertisement after facing criticism for its imagery. Critics viewed the ad as evoking the Ku Klux Klan and lynching. T...
Quick delivery platforms hike festive ad rates 35% as sales seen doublingThe increase comes at a time when advertisers increasingly use quick-commerce platforms to reach consumers closer to the point of purchase,...
Google should relax ad tech rules, appoint antitrust monitor, US judge findsU.S. District Judge Leonie Brinkema in Alexandria, Virginia, gave her assessment in a decision unsealed on Wednesday, two weeks after she r...
OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT adsOpenAI said on Wednesday it has introduced AI-powered tools for advertisers and begun testing business-sponsored agents for users to chat w...