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YOUTUBE CREATORS FUNDING
YouTube’s creator middle class is pulling up a seat at the investment tableInvestment firms are recognizing YouTubers as a growing, underserved market. These firms offer capital and tools to help creators scale the...- How the new generation of left-wing US media is powering progressive candidatesProgressive candidates are winning primaries with help from new left-wing media. These platforms allow candidates to build national profile...
- Lights, Camera, Content: Cinema creators redefine how India watches filmsContent creators are making cinema more accessible to a wider audience. These creators dissect films, sparking deeper discussions and wider...
- TCS Q1 profit rises; Nandan Nilekani's biggest VC betTCS kicked off FY27 with growth in revenue and profit. This and more in today's ETtech Top 5.
- MrBeast, world’s richest YouTuber, ranks tip to a pizza man as the best moment of his life, 'better than giving someone million dollars'World's richest YouTuber, MrBeast, revealed a pizza tip moment was the best moment of his life that deeply moved him. Initially, he said th...
- Founders Fund launches Mafia, a game show starring Silicon Valley DonsThe debut episode features 13 players well-known in the tech space, such as OpenAI CEO Sam Altman, fitness personality Bryan Johnson, messa...
- AI to drive YouTube’s evolution in 2026, says CEO Neal MohanYouTube is set to embrace artificial intelligence in 2026. AI will guide video creation, content discovery, and manage deepfakes. Creators ...
- YouTube creators turn entrepreneurs on growth in vernacular, connected TV: reportIndian digital creators are increasingly becoming entrepreneurs, building lasting brands rather than chasing viral hits. YouTube’s report h...
- YouTube creators turn entrepreneurs on growth in vernacular, connected TV: ReportThe report highlights a shift away from short-lived virality. Creators are now looking to build digital IPs that anchor audience trust and ...
- IICT, YouTube ink MoU to launch Create with AI programme, boost AVGC-XR skillingTogether, IICT and YouTube will design programmes to help students, professionals, and creators gain hands-on experience with new digital t...
- The long shot: exploring the rise of long form content in India's creator economyLong-form video content is thriving in a world where bite-sized reels are gaining marketers’ attention. ET explores how educators, podcaste...
- Majority of Gen Zs consider themselves as content creators: YouTube reportYouTube India's culture and trends report revealed that 83% of Gen Zs are creators, indicating a shift towards democratisation of content c...
- YouTube Shorts vs Instagram Reels: The battle for dominance in digital content landscapeYouTube and Instagram were growing independently until short video-sharing turned them into big rivals in India’s creator economy. Which is...
- YouTube to start paying creators for Shorts from February 1The development came after Google restructured the YouTube Partner Program (YPP) terms to include new modules such as 'Shorts Monetisation ...
- YouTube announces new ways for creators to make moneyThe company announced this at the inaugural Made on YouTube event and said these initiatives were to allow its over 2 million monetizing cr...
- YouTube in challenge to TikTok to give Shorts creators 45% of ad salesThe Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give creators 45% ...
- YouTube’s 'creative entrepreneurs' contributed Rs 6,800 crore to the Indian economy in 2020: reportThese revenue sources not only support jobs and income for creative entrepreneurs themselves, but also wider activity in supply chains, the...
- YouTube to acquire video-based social commerce startup simsimStarted in July 2019 by Amit Bagaria, Kunal Suri and Saurabh Vashishtha, simsim helps small businesses transition to e-commerce through inf...
- YouTube to acquire Indian video e-commerce platform SimsimIn a joint statement, Simsim co-founders Amit Bagaria, Kunal Suri and Saurabh Vashishtha said the platform was started to help users across...
- YouTube to launch $100 million creator fund for Shorts video featureThe fund will launch in the coming months and pay creators this year and 2022, YouTube says
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