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GEN Z MARKETING
Brands rewrite Gen Z playbook, double down on Instagram to win young consumers- In 1930, former Maine governor Percival Baxter began buying land around Mount Katahdin; 32 years later, he had donated about 201,000 acres and left millions to keep them wild
- MFs push back on Zepto valuation; PEs take AI bets
- Fuddy-duddy branding meets live-streamed reality on protest floorMost brands opted for complete silence to avoid political friction. For the core Gen-Z audience, total silence is quickly forgotten, while ...27 Jul, 2026, 06.00 AM IST
- From Anganwadis to job market, India's education crisis needs structural reform, not a new ministerIndia's education system requires urgent structural reforms, not just ministerial changes. Early childhood education needs transformation f...27 Jul, 2026, 12.40 AM IST
- Sculpt, lift, glow: Face fitness is having a moment in IndiaFace fitness is emerging as a new category in India’s beauty and wellness market, blending facial massage, muscle stimulation and skincare ...26 Jul, 2026, 08.47 AM IST
- Since 2016, China has turned phone users' daily purchases into 122 million real trees; the digital forest now covers 112,000 hectares of drylandAn innovative Chinese app called Ant Forest encourages users to adopt greener habits. Everyday low-carbon actions earn users virtual points...25 Jul, 2026, 08.24 PM IST
- Gen Z props up Delhi's hostel business as hotels miss corporate travellers amid internet shutdowns, traffic curbsThe ongoing student protests in Delhi are disrupting travel and hospitality, with backpacker hostels reporting a surge in Gen Z bookings wh...25 Jul, 2026, 09.35 AM IST
- Paytm attracts more Gen Z users as its UPI payments growth outpaces industryPaytm's app enhancements and AI features are attracting new Gen Z customers. The company's UPI payments business grew over double the indus...23 Jul, 2026, 04.31 PM IST
- ITC eyes Rs 8 lakh crore FMCG opportunity by 2035, bets on AI and acquisitionsITC expects its addressable FMCG market to expand to around ₹8 lakh crore by 2035 and aims to strengthen its position through brand buildin...23 Jul, 2026, 12.44 PM IST
- Bollywood fades, Bridgerton shines as global OTT shows changing India’s jewellery tasteGlobal streaming shows now dictate Indian jewellery preferences, replacing Bollywood's influence. Young shoppers seek designs inspired by "...23 Jul, 2026, 09.02 AM IST
- Gen Z marks the rot: NEET protests mark a deep socioeconomic grievance, and fractured employment systemGen Z faces a prosperity collapse, unlike previous generations in India. This shared economic grievance fosters solidarity among young peop...22 Jul, 2026, 11.24 PM IST
- Samsung expands foldable lineup with Galaxy Z Fold8, Fold8 Ultra and Flip8 - bets bigger on AI-driven experiences. Learn the price and specs hereSamsung has launched three new foldable smartphones, including the Galaxy Z Fold8 Ultra. These devices feature advanced AI capabilities and...22 Jul, 2026, 09.32 PM IST
- Samsung wants foldables to go beyond metros: Aditya Babbar on India’s premium smartphone pushSamsung launched its largest foldable phone lineup, including the Fold8 and Flip8 models. The company aims to expand foldable adoption beyo...22 Jul, 2026, 07.37 PM IST
- Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennialsIndia's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea pre...21 Jul, 2026, 12.41 AM IST
- Alcon to step up India investments; focus on innovation, training, says Senior Vice Prez Rajkumar NarayananAlcon is significantly increasing its investments in India's eye care market. The company sees India as a crucial emerging growth market fo...20 Jul, 2026, 12.57 AM IST
- Screens are straining young eyes, and Alcon sees India's opportunityAlcon is increasing investments in India, recognizing its significant emerging market potential. The company focuses on innovation and surg...17 Jul, 2026, 11.59 AM IST
- High rent, low savings, uncertain jobs: Why is Gen Z returning home to live with parents? All you need to know about the ‘boomerang generation’Gen Z adults are returning to family homes, reversing a long-standing migration trend. Soaring urban rents and stagnant wages drive this si...16 Jul, 2026, 05.49 PM IST
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...14 Jul, 2026, 06.39 PM IST
- Hundreds protest Nepal's eviction of landless squatters as activists face police crackdownHundreds protested in Nepal's capital against the government's eviction of landless families. Youth activists assessing flood-hit squatters...13 Jul, 2026, 10.01 AM IST
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