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GEN Z MARKETING
Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...- In 1930, former Maine governor Percival Baxter began buying land around Mount Katahdin; 32 years later, he had donated about 201,000 acres and left millions to keep them wildPercival Baxter, a wealthy Mainer, dedicated his life to protecting Mount Katahdin. He spent his inheritance buying and donating land for c...
- MFs push back on Zepto valuation; PEs take AI betsHappy Monday! Zepto's IPO pricing expectation has run into resistance from top mutual funds. This and more in today's ETtech Morning Dispat...
- Fuddy-duddy branding meets live-streamed reality on protest floorMost brands opted for complete silence to avoid political friction. For the core Gen-Z audience, total silence is quickly forgotten, while ...
- From Anganwadis to job market, India's education crisis needs structural reform, not a new ministerIndia's education system requires urgent structural reforms, not just ministerial changes. Early childhood education needs transformation f...
- Sculpt, lift, glow: Face fitness is having a moment in IndiaFace fitness is emerging as a new category in India’s beauty and wellness market, blending facial massage, muscle stimulation and skincare ...
- Since 2016, China has turned phone users' daily purchases into 122 million real trees; the digital forest now covers 112,000 hectares of drylandAn innovative Chinese app called Ant Forest encourages users to adopt greener habits. Everyday low-carbon actions earn users virtual points...
- Gen Z props up Delhi's hostel business as hotels miss corporate travellers amid internet shutdowns, traffic curbsThe ongoing student protests in Delhi are disrupting travel and hospitality, with backpacker hostels reporting a surge in Gen Z bookings wh...
- Paytm attracts more Gen Z users as its UPI payments growth outpaces industryPaytm's app enhancements and AI features are attracting new Gen Z customers. The company's UPI payments business grew over double the indus...
- ITC eyes Rs 8 lakh crore FMCG opportunity by 2035, bets on AI and acquisitionsITC expects its addressable FMCG market to expand to around ₹8 lakh crore by 2035 and aims to strengthen its position through brand buildin...
- Bollywood fades, Bridgerton shines as global OTT shows changing India’s jewellery tasteGlobal streaming shows now dictate Indian jewellery preferences, replacing Bollywood's influence. Young shoppers seek designs inspired by "...
- Gen Z marks the rot: NEET protests mark a deep socioeconomic grievance, and fractured employment systemGen Z faces a prosperity collapse, unlike previous generations in India. This shared economic grievance fosters solidarity among young peop...
- Samsung expands foldable lineup with Galaxy Z Fold8, Fold8 Ultra and Flip8 - bets bigger on AI-driven experiences. Learn the price and specs hereSamsung has launched three new foldable smartphones, including the Galaxy Z Fold8 Ultra. These devices feature advanced AI capabilities and...
- Samsung wants foldables to go beyond metros: Aditya Babbar on India’s premium smartphone pushSamsung launched its largest foldable phone lineup, including the Fold8 and Flip8 models. The company aims to expand foldable adoption beyo...
- Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennialsIndia's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea pre...
- Alcon to step up India investments; focus on innovation, training, says Senior Vice Prez Rajkumar NarayananAlcon is significantly increasing its investments in India's eye care market. The company sees India as a crucial emerging growth market fo...
- Screens are straining young eyes, and Alcon sees India's opportunityAlcon is increasing investments in India, recognizing its significant emerging market potential. The company focuses on innovation and surg...
- High rent, low savings, uncertain jobs: Why is Gen Z returning home to live with parents? All you need to know about the ‘boomerang generation’Gen Z adults are returning to family homes, reversing a long-standing migration trend. Soaring urban rents and stagnant wages drive this si...
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...
- Hundreds protest Nepal's eviction of landless squatters as activists face police crackdownHundreds protested in Nepal's capital against the government's eviction of landless families. Youth activists assessing flood-hit squatters...
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