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GEN Z RISING CAMPAIGN
A Gallup survey asked 19,000 US workers about fully remote jobs; Gen Z, often seen as the digital-first generation, was the least likely to want it, while millennials preferred it the mostA recent Gallup study reveals Gen Z's surprising preference for hybrid work arrangements. Younger workers desire more in-person interaction...06 Aug, 2026, 10.23 AM IST- Rs 15,000 sneakers, fancy holidays, expensive iPhones: Financial advisor shares why Gen Z is spending big on luxury itemsFinancial advisor Prem Soni says Gen Z’s spending on Rs 15,000 sneakers, expensive iPhones and foreign holidays may reflect the “Lipstick E...05 Aug, 2026, 01.18 PM IST
- 'I left just 10 minutes early': Gen Z employee shares how one text message from CEO left her stunnedA Gen Z employee shared workplace frustrations on Reddit recently. She detailed receiving a CEO message for leaving early, while expenses t...04 Aug, 2026, 09.56 PM IST
- Cockroach Janata Party to launch Assam-wide student consultation before next political campaignIn Assam, the Cockroach Janata Party aims to consult students at a statewide level for their forthcoming campaign. Party coordinator Sahil ...04 Aug, 2026, 09.03 PM IST
- 'I find them in Gen-Z': Sridhar Vembu shares how three Gen-Z Zoho employees challenged popular assumptions with their sacrifice and simplicityZoho founder Sridhar Vembu questioned the usefulness of generational labels, arguing that values often transcend age groups. He shared stor...04 Aug, 2026, 01.55 PM IST
- Manager bans employees from leaving office during lunch. One Gen-Z employee's blunt question ends the ruleCareer coach Simon Ingari shared a story about a manager who banned employees from leaving the office during lunch, requiring meals to be p...04 Aug, 2026, 01.02 PM IST
- ‘You are too valuable’: Gen Z employee denied promotion despite being a top performer teaches HR manager a lessonA high-performing Gen Z employee was passed over for a promotion after the HR manager said she was too valuable in her existing position to...03 Aug, 2026, 10.18 PM IST
- RSS chief Mohan Bhagwat to address Gen Z, Gen Alpha at Mumbai event on August 6RSS chief Mohan Bhagwat will address students at IIMUN's conference on August 6. This event marks the organization's fifteenth anniversary ...03 Aug, 2026, 04.36 PM IST
- They are Gen Z too: Sridhar Vembu praises two employees for working hard, saving money amid ongoing debate over youth protestsZoho founder Sridhar Vembu finds timeless values like hard work in Gen-Z employees. He notes these attitudes are not limited to any specifi...03 Aug, 2026, 11.21 AM IST
- Gen Z employee requests WFH after feeling mentally exhausted. What her boss did next became a lesson on productivity. ‘People produce their best work when trusted’A candid discussion between a Gen Z employee and her manager about workplace exhaustion has triggered fresh debate around flexible work pol...02 Aug, 2026, 07.56 PM IST
- India's next election could be decided by Gen Zs in Hindi heartlandIndia's next election could hinge on Gen Z voters concentrated in the Hindi heartland. A TOI analysis based on UN population estimates, Cen...02 Aug, 2026, 03.25 PM IST
- Why we can't handle the sheer filth & the fury of 'kacha khisti'Today’s Gen Z utilizes technology as a means to circulate offensive language and visuals, echoing the crude expressions of older generation...02 Aug, 2026, 12.06 PM IST
- 'Chhatrapati Shivaji was called a chuha, now Gen Z is being called cockroaches': Uddhav Thackeray says great leaders faced ridicule when they were youngUddhav Thackeray on Gen Z: Shiv Sena (UBT) chief Uddhav Thackeray, speaking at a book launch in Mumbai, likened Generation Z to Chhatrapati...30 Jul, 2026, 02.27 PM IST
- Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...30 Jul, 2026, 09.59 AM IST
- 'Waste-guna-huiya' meaning explained: Viral Gen Z gesture used during Parliament's paper leak debateParliamentarians incorporated popular Gen Z expressions during a debate on examination reforms. BJP leaders utilized terms like 'clock it' ...29 Jul, 2026, 09.53 AM IST
- Fuddy-duddy branding meets live-streamed reality on protest floorMost brands opted for complete silence to avoid political friction. For the core Gen-Z audience, total silence is quickly forgotten, while ...27 Jul, 2026, 06.00 AM IST
- Gen Z marks the rot: NEET protests mark a deep socioeconomic grievance, and fractured employment systemGen Z faces a prosperity collapse, unlike previous generations in India. This shared economic grievance fosters solidarity among young peop...22 Jul, 2026, 11.24 PM IST
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