FIFA World Cup 2026 is a fascinating economic case study, revealing how football markets mirror financial ones. Dynamic ticket pricing, dri...

A data scientist who recently secured multiple job offers in Germany and Europe has shared his experience of landing a high-paying overseas...

Formula 1 is focusing on India as a key market. The sport's chief executive sees potential for a return to India. Adani Group is actively w...

Seven-time Formula One champion Lewis Hamilton's clip has sparked a controversy after his past comments on wealth inequality resurfaced on ...

The high cost of motorsport, from karting to Formula 1, remains a significant hurdle for Indian racers. While talent is crucial, substantia...

The decision comes on the back of F1's decision to terminate its contract with the Russian GP. That contract had been until 2025.

AirAsia founder and CEO Fernandes and executive chairman Kamarudin Meranun left their roles last month after Airbus settled a court case in...

MOTOR-F1-SAUBER:Sauber aim for return to midfield with new F1 car

MOTOR-F1-SAUBER/:Motor racing-Sauber aim for return to midfield with new F1 car

MOTOR-F1-HARYANTO:Pertamina drops sponsorship for F1 driver Haryanto

MOTOR-F1-LIBERTY/:Motor racing-Gaming and gambling in Liberty's F1 growth plan

This is the Abu Dhabi-based UAE national airline's first high-profile sports sponsorship in the region, a media release said today.

For many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.

Indian cos are backing sports as diverse as F1 racing and badminton in recent years, not to forget the inaugural Premier League Soccer.

As India prepares to host its first ever Formula One race, a host of corporates are taking different ways to cash in on the craze generated...

French Formula One team Renault, which will lose its current sponsor Dutch financial services entity ING by the end this season, is in talk...

Jefferson, former global sponsorship director at spirits major Diageo, in an exclusive email interview to ET, prior to his arrival in Mumba...