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FORMULA ONE SPONSORSHIP
Pepsi seeks to take 'Sting' out of FSSAI order, drops energy labelPepsiCo India has removed the word 'energy' from new Sting cans and bottles. This action complies with the food safety regulator's upcoming...- Mercedes-Benz believes top-end buyers will keep fueling India's luxury car boomMercedes-Benz launched its AMG E 53 HYBRID 4MATIC+ model in India. The company sees strong demand for performance cars despite economic unc...
- Record dealmaking run shows Asia's growing appetite for sports assetsAsian families and fund managers are investing directly in sports assets. This trend fuels record dealmaking in the Asia-Pacific region. We...
- FIFA World Cup’s hidden scorecard: What fans don’t see, economics doesFIFA World Cup 2026 is a fascinating economic case study, revealing how football markets mirror financial ones. Dynamic ticket pricing, dri...
- Want to work abroad but don't know how? Man who made the switch to Europe reveals what he did that opened doors to high-paying jobA data scientist who recently secured multiple job offers in Germany and Europe has shared his experience of landing a high-paying overseas...
- F1's interest in India return growing: CEO Stefano DomenicaliFormula 1 is focusing on India as a key market. The sport's chief executive sees potential for a return to India. Adani Group is actively w...
- Lewis Hamilton and Kim Kardashian are worth $2.45 billion combined—but his anti-billionaire remark is going viral. Here's what he saidSeven-time Formula One champion Lewis Hamilton's clip has sparked a controversy after his past comments on wealth inequality resurfaced on ...
- Chequered funds: In motorsport, money revs louder than talentThe high cost of motorsport, from karting to Formula 1, remains a significant hurdle for Indian racers. While talent is crucial, substantia...
- F1 team Haas terminates Russian driver Nikita Mazepin's contractThe decision comes on the back of F1's decision to terminate its contract with the Russian GP. That contract had been until 2025.
- AirAsia's Tony Fernandes returns as boss after Airbus probeAirAsia founder and CEO Fernandes and executive chairman Kamarudin Meranun left their roles last month after Airbus settled a court case in...
- Sauber aim for return to midfield with new F1 carMOTOR-F1-SAUBER:Sauber aim for return to midfield with new F1 car
- Motor racing-Sauber aim for return to midfield with new F1 carMOTOR-F1-SAUBER/:Motor racing-Sauber aim for return to midfield with new F1 car
- Pertamina drops sponsorship for F1 driver HaryantoMOTOR-F1-HARYANTO:Pertamina drops sponsorship for F1 driver Haryanto
- Motor racing-Gaming and gambling in Liberty's F1 growth planMOTOR-F1-LIBERTY/:Motor racing-Gaming and gambling in Liberty's F1 growth plan
- Etihad, Jet to sponsor Mumbai IndiansThis is the Abu Dhabi-based UAE national airline's first high-profile sports sponsorship in the region, a media release said today.
- Sports sponsorship: How Indian companies can increase marketing return on investmentFor many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.
- Sports sponsorship: How companies are looking beyond cricket to connect with consumersIndian cos are backing sports as diverse as F1 racing and badminton in recent years, not to forget the inaugural Premier League Soccer.
- Corporates, including Bharti Enterprises, Mahindra & Mahindra, Hero Motors, Mercedes and Shell, look to cash in on Indian Formula One raceAs India prepares to host its first ever Formula One race, a host of corporates are taking different ways to cash in on the craze generated...
- Renault F1 eyes Indian sponsor, may bring AlonsoFrench Formula One team Renault, which will lose its current sponsor Dutch financial services entity ING by the end this season, is in talk...
- Content creation gives brand edge in sports-led mktgJefferson, former global sponsorship director at spirits major Diageo, in an exclusive email interview to ET, prior to his arrival in Mumba...
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