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ZOMATO LOYALTY
Zomato and Swiggy cash in on subscriber baseZomato and Swiggy are focusing on monetising their growing loyalty programme subscriber base, which drives significant food delivery orders...
Zomato pilots priority deliveries, tests ‘pay later’ featureGurgaon-based firm Zomato is starting priority deliveries, wherein users can pay extra to get orders delivered faster. The extra charge for...
Zomato tweaks Gold loyalty programmeZomato has discontinued the ‘on-time guarantee’ benefits for memberships purchased or renewed from November 25, 2023. This feature was exte...
Despite numbers, Zomato must tweak Gold to cut profitability drag, say expertsWhile loyalty programmes would ensure customer stickiness, the unit economics need to make sense in the longer run, analysts and experts sa...
Zomato shares hit 52-week high of Rs 105.90; m-cap nears $ 11 billionThe stock's value has surged in the last eight months. Mutual funds have increased their investments in Zomato, making it one of the top bu...
ETtech Explainer: how restaurants responded to Zomato Gold's comebackThe National Restaurants Association of India (NRAI), an industry body, has advised restaurants to step up their own loyalty programmes on ...
As Zomato restarts Gold, NRAI advises restaurants to step up own loyalty programmesRestaurant industry body National Restaurants Association of India (NRAI) is sending advisories to restaurants to step up their own loyalty...
Zomato shares tumble 15%. What's cooking?"The relaunch of the loyalty programme is important due to growing concerns on sequential growth in Zomato’s food delivery business and the...
Zomato Relaunches 'Gold Loyalty program', provides dining and delivery discountsZomato relaunches its Gold loyalty programme which would give its subscribers preferential access to restaurants amid high demand. In addit...
Zomato Gold returns with discounts on delivery and dining outAccording to company sources, the Gold membership is currently being offered on an invite-only basis. However, users with existing Pro memb...
Zomato Gold to make a comeback; CEO Deepinder Goyal shares teaserOn Thursday, Zomato founder and CEO Deepinder Goyal tweeted a teaser of the company's loyalty programme.
Zomato working on new loyalty programme after shutting Pro and Pro PlusZomato is working on a “loyalty programme construct” for food delivery, the company’s chief financial officer Akshant Goyal said during the...
Zomato Pay now live in some cities, replaces flagship Zomato Pro programmeWith Zomato Pay, customers can make payments at partner restaurants through the Zomato app and even avail of discounts and cashback. Zomato...
Zomato halts new Pro and Pro Plus membershipsZomato launched its loyalty programme Zomato Pro in 2020. In August 2021 the company launched Pro Plus, which included unlimited deliveries...
NRAI set to launch own loyalty app as spat with Zomato, Swiggy escalatesZomato and Swiggy which revolutionised food deliveries, search and discounting, notched record numbers during the lockdown months, when the...
Orders go down as Zomato & Swiggy raise delivery feesOver the last six to eight months, the two dominant players have also started passing on restaurant packing charges and certain taxes to co...
Zomato launches loyalty rewards program PiggyBank; Move to aid delivery order volume growthCurrently the Piggybank program is available on a loyalty-based access to about 10,000 customers and will be extended to users who order ov...