The ICC Women's T20 World Cup 2026 has kicked off with record-breaking attendance and viewership. The opening weekend saw nearly 45,000 fan...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

Football fever grips India as the FIFA World Cup 2026 opening weekend captivated over 100 million viewers across Zee Entertainment's platfo...

Football fans in India are experiencing significant technical problems with ZEE5's 2026 World Cup broadcasts. Complaints include buffering,...

Zee Entertainment Enterprises' television network reached an 18.6% market share in urban India. This marks a 48-week high. Gains were seen ...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

ICC Women’s T20 World Cup 2026 schedule: The ICC Women's T20 World Cup 2026 is set to commence in England and Wales from June 12 to July 5,...

FIFA World Cup 2026 Stats: Mexico began their FIFA World Cup 2026 campaign with a dominant 2-0 victory over South Africa at the Estadio Azt...

The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment Enterprises is readying its streaming platform, Zee5, for the FIFA World Cup 2026. The company has enhanced its technolog...

Indian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

The World Cup is coming to the U.S. and fans in the San Francisco Bay Area anticipate increased interest in local soccer. Oakland Roots and...

JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...

Zee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...

Football is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...