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WOMEN CRICKET SPONSORSHIP
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- Mumbai Cricket Association signs up Nuvama Group arm as title sponsor for T20 Mumbai leaguesNuvama Private has been announced as the title sponsor for the T20 Mumbai League 2026 and the inaugural T20 Mumbai Women's League. Both tou...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- ICC net surplus rises 15% to $543 million in 2025 despite revenue dipThe International Cricket Council (ICC) saw its net surplus jump to $543.3 million in 2025. This increase came as event costs significantly...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
- BCCI bags Rs 270 crore AI sponsorship deal for IPLThe BCCI has inked a significant Rs 270 crore sponsorship deal with Google's AI platform Gemini. This partnership will span three years, be...
- Google’s Gemini enters IPL as sponsor in Rs 270 crore, three-year dealGoogle-owned Gemini has secured a three-year sponsorship deal with the Indian Premier League (IPL) worth an estimated Rs 270 crore. This si...
- In a league of its own, women's cricket captivates both brands and viewersThe Women's Premier League is entering its most profitable season. Strong advertiser interest follows the Indian team's World Cup victory. ...
- BCCI to finalise team India jersey sponsorship in two weeksThe BCCI is set to finalize Team India's jersey sponsorship within two weeks following the tender process, with bids due by September 16. A...
- IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024In 2024, India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight decline. D...
- BCCI set to form organising committee for Women's ODI World Cup, ban tobacco and crypto sponsorshipsThe BCCI will form an organizing committee for the Women’s ODI World Cup 2025 and discuss potential venues at its Apex Council meeting in M...
- IPL 2025 sees major sponsorship deals; Punjab Kings partners with Kshema Insurance, MI with Lauritz KnudsenAs IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...
- Asian Cricket Council awards exclusive Asia Cup sponsorship rights to TCM Sports Management until 2031TCM Sports Management has secured exclusive commercial sponsorship rights for all Asian Cricket Council (ACC) Asia Cup tournaments until 20...
- T20 World Cup: Disney Star ropes in Dream11, ICICI, Maruti & 11 others as sponsorsDisney Star unveiled a diverse sponsorship lineup for the ICC Women's T20 World Cup 2024, featuring 14 sponsors across various sectors. The...
- 'WPL could earn up to Rs 125 cr in sponsorships'The Women's Premier League (WPL) is predicted to generate up to Rs 125 crore in sponsorship revenues for the Board of Control for Cricket i...
- BCCI invites bids for acquiring title sponsorship rightsThe RFP, which will be available for purchase till February 9, will be provided for a non-refundable fee of Rs 1 lakh plus GST. The detaile...
- Indian sports sponsorship crosses Rs 9,000 crore mark in 2019: GroupM ESPThe growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC W...
- Sports sponsorship industry in India grew at 19.33 per cent in 2016: ReportThe media spends rose 24.63 per cent to Rs 3510.8 crore from Rs 2816.9 crore, the ESP Properties - SportzPower report said.
- Now, LG to sponsor golf tourfor 3 yearsAfter deciding not to renew global cricket sponsorship contract with International Cricket Council(ICC), consumer durable major LG Electron...
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