The drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...

Young Indians are embracing premium spirits and cocktails, not abstaining from alcohol, according to Diageo India MD Praveen Someshwar. Con...

French distiller Pernod Ricard anticipates India will soon be its top global market, overtaking the United States. This growth is fueled by...

71% of Indians have temporarily paused alcohol consumption, topping the list among 15 countries. Health and wellness motivate this trend, e...

Indian whisky drinkers are embracing wines and premium spirits, driving a "premiumisation" trend. Moet Hennessy India sees growth opportuni...

Diageo's Flavor Lab in Bengaluru is experimenting with unique cocktail creations using local ingredients like dukshiri and sarsaparilla. Th...

Sugarcane and mustard fields, not peat bogs, ring the distillery, where the two-year-old Indian brand's owner Piccadily is ramping up produ...

Since the early 1990s, when the restrictions were gradually lifted, Indians have taken enthusiastically to the real thing — what’s more, gr...

The Scotch whisky market grew 33% year-on-year to 7.5 million cases (of nine litres each) in 2022, showed the latest data from global alcoh...

The data revealed that India imported 219 million bottles of Scotch compared to France's 205 million last year, growing more than 200% in t...

Here is what the whisky world will swirl and sip in 2021.

New year brings new trends for all kinds of alcohol and single malts are no exception.

Whether you order a negroni or an Old Fashioned, the cocktail declares something about you.

The world over, whisky has been seeing a renaissance. Bourbons, craft distillations are all riding a wave of popularity among millennials.

Wine, which is being termed as the lifestyle beverage of the year, has become the `it' drink for Bengaluru's youngsters.

The young demographic and expanding disposable income of the Indian consumer is driving the growth of spirits today.

Lifestyle spirits marketers are beginning to chase India's long-drawn potential on the back of speedy economic recovery, after being jilted...