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WHISKY DRINKERS TRENDS
Foreign whisky sales slow for second straight year as post-pandemic boom fadesGrowth in imported whisky sales slowed for a second consecutive year in 2025 across Scotch, Irish, Japanese and American categories, reflec...- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- Push into India is no longer optional, says world's largest cork maker Corticeira AmorimCorticeira Amorim, a global cork giant, is making India a priority for its future. The company sees India's booming spirits market as essen...
- Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinkingThe drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...
- 'Young people prefer better alcohol to high-volume drinking', says Diageo India MD Praveen SomeshwarYoung Indians are embracing premium spirits and cocktails, not abstaining from alcohol, according to Diageo India MD Praveen Someshwar. Con...
- Pernod Ricard expects India business to beat US on the back of strong macro trendsFrench distiller Pernod Ricard anticipates India will soon be its top global market, overtaking the United States. This growth is fueled by...
- Indians lead global list for temporary alcohol abstinence: Report71% of Indians have temporarily paused alcohol consumption, topping the list among 15 countries. Health and wellness motivate this trend, e...
- Indians raise a toast to wines and premium spirits amid changing tastesIndian whisky drinkers are embracing wines and premium spirits, driving a "premiumisation" trend. Moet Hennessy India sees growth opportuni...
- A cocktail lab in India tests the future of drinking worldwideDiageo's Flavor Lab in Bengaluru is experimenting with unique cocktail creations using local ingredients like dukshiri and sarsaparilla. Th...
- India's love of homegrown single malts shakes up Pernod, DiageoSugarcane and mustard fields, not peat bogs, ring the distillery, where the two-year-old Indian brand's owner Piccadily is ramping up produ...
- Indian single malts could turn the table on scotchSince the early 1990s, when the restrictions were gradually lifted, Indians have taken enthusiastically to the real thing — what’s more, gr...
- Indians acquire a taste for Scotch, doubling its salesThe Scotch whisky market grew 33% year-on-year to 7.5 million cases (of nine litres each) in 2022, showed the latest data from global alcoh...
- India topples France to become UK’s largest Scotch whisky marketThe data revealed that India imported 219 million bottles of Scotch compared to France's 205 million last year, growing more than 200% in t...
- The whisky world in 2021: Eco-friendly packaging, sustainable bar cultureHere is what the whisky world will swirl and sip in 2021.
- From cask finishes to collector’s editions, the world will change the way it drinks single malts in 2020New year brings new trends for all kinds of alcohol and single malts are no exception.
- Wonder what your drink will tell the bartender? Here’s a listWhether you order a negroni or an Old Fashioned, the cocktail declares something about you.
- How whisky is shedding its conservative image and emerging as the new coolThe world over, whisky has been seeing a renaissance. Bourbons, craft distillations are all riding a wave of popularity among millennials.
- Wine takes whiskey's place as drink of choice for Bengaluru's 20-somethingsWine, which is being termed as the lifestyle beverage of the year, has become the `it' drink for Bengaluru's youngsters.
- Sale of premium whisky grew 19.5% in 2010The young demographic and expanding disposable income of the Indian consumer is driving the growth of spirits today.
- Vintage global liquor brands high on IndiaLifestyle spirits marketers are beginning to chase India's long-drawn potential on the back of speedy economic recovery, after being jilted...
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