Pernod Ricard SA, the maker of Absolut vodka and Chivas Regal whisky, has begun work on a potential initial public offering of its Indian b...

Young Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...

US whiskey and wine imports are unlikely to significantly impact India's domestic alcohol market, even with potential duty concessions. Ind...

Global spirits giant Sazerac considers India central to its long-term growth, eyeing the booming premium whiskey market. Introducing Americ...

To be sure, within imported whiskey, premium and super-premium brands have still performed well but value or entry level brands, which most...

Are you looking for a great luxurious gift for your father on the occasion of Father’s Day? If so, then continue reading this article where...

International Whiskey Day 2023 is celebrated on March 27. It's worth knowing some worthy whiskey recipes on this day.

The company has partnered Sazerac, which has a stake in John Distilleries, to make the whiskey brand Budweiser Magnum in its Goa factory. T...

India is a "strategic emerging market" for Brown-Forman, where it is strengthening its presence in tier II cities and actively investing in...

Why is one expensive than the other or why does the taste differ according to the ‘age’ of the alcohol?

USL launches Silk, a home-grown honey flavoured whiskey under McDowell's brand.

While USL hasn't tweaked the alcohol content to make the new product less potent, there could be a consumer perception of it being a temper...

David Beckham has joined forces with the 'Snatch' director for the commercial for Haig Club Scotch Whisky produced in partnership with Beck...

But not everyone is excited about this product. “If people want to buy a bottle of unambitious whiskey, that is obviously their right,” Dia...

India has agreed to formally recognise 'Scotch Whiskey' as a product that can only be made in Scotland.

Taking the love for fine liquor to an unprecedented high, two whisky lovers have shelled out a whopping 2,00,000 pounds (nearly Rs 1.4 cror...

Vijay Mallya-promoted United Spirits has said it has acquired Whyte & Mackay for 595 mn pounds.