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WASHING POWDER NIRMA
BJP, TMC spar over West Bengal in Rajya Sabha budget debateThe Rajya Sabha witnessed a heated budget debate between the BJP and TMC. The BJP accused the Mamata Banerjee government of impeding develo...- Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. Howev...
- How BrandMusiq is using AI and social media to enhance sonic branding in IndiaJingles have always been a favourite way for many brands to make an identity. In the age of social media and artificial intelligence, sonic...
- Nirma to acquire 75% of Glenmark’s API arm for Rs 5,615 crGlenmark Pharma’s stake in the leading active pharmaceutical ingredient (API) platform will drop to 7.84% from 82.84%. The transaction valu...
- The little girl twirls on: Nirma's journey from washing powder to cement to pharmaIndia's Nirma, known for its washing detergent, is seeking to expand into the pharma sector by becoming the leading contender to buy Glenma...
- Nirma closes in on Glenmark's API arm, emerges sole contender as bid deadline endsNirma Group is likely to acquire an 82.84% stake in Glenmark Life Sciences in a deal worth INR 6,664 to INR 7,000 crore. The company has em...
- Washing powder maker Nirma and Sekhmet vie for $731 million Glenmark Life stake: SourcesNirma, known for its eponymous washing detergent brand, have entered the final round of bidding for a stake of about 83% in the Mumbai-list...
- BRS welcomes Home Minister Amit Shah in Hyderabad by putting up 'Washing Powder Nirma' posters with twistThe Telangana ruling party installed a controversial poster in Hyderabad attacking BJP leaders during Home Minister Amit Shah's visit.
- Surf Excels as HUL’s top brand, nets over Rs 5,000 crore in salesSurf, launched 60 years ago, recorded sales of Rs 5,375 crore in the past year with a market share of 17.9%, industry executives citing Nie...
- Soap opera: Eye on Future, HUL launches laundry brand after 30 yearsHUL's new laundry brand launch is reminiscent of its introduction of Wheel detergent in 1988 to take on Nirma.
- Getting tech to help: What is Marketing AutomationMarketing automation is a process automation of repeated tasks done in our marketing efforts. So all in all marketing automation is about d...
- HUL, P&G, Nirma lose market share to small local brandsIn 2016, listed laundry behemoths Hindustan Unilever and Procter & Gamble either lost market share to regional and local brands or showed s...
- Pierce 'James Bond' Brosnan's retirement planning: Pan Bahar Pan Masala!Brosnan holding a box of Pan Bahar with a caption 'Class never goes out of style' is something you won't be able to forget.
- HUL to roll out India’s first liquid detergent Surf Excel Liquid at Rs 230/litreHUL is betting on the country’s upgrading affluent consumers to push liquid detergent, which accounts for more than two-thirds of the US de...
- Unclean history of washing powder businessIn India and across the world the washing powder business has been full of such twists. ET presents a brief and interestingly unclean histo...
- Ghari moves out Wheel to be No 1 in laundry marketGhari had more share during the latest two months than Wheel, a brand that contributes over Rs 2,500 cr, 12% of the Rs 20K-cr topline of Un...
- How Steve Jobs, Hindustan Lever, Apple, Hyundai, Samsung, Ranbaxy, Cadila and others imitated their way to innovationSteve Jobs had said it's smart to take an existing idea and enhance it beautifully. Apple did it. So have some of the best brands worldwide.
- Price war between MNCs, growth of Ghari threatens small detergent with washoutA price war between MNCs and rapid growth of the Ghari brand across the country have washed hundreds of regional detergent brands out of th...
- Jyothy Laboratories in talks to acquire laundry detergent brand SafedThe deal is estimated to be Rs 70 crore, according to two people familiar with the transaction.
- Nirma closes in on US coNirma, the Gujarat-based Rs 2,500-crore consumer and industrial products company, is close to acquiring a US-based linear alkyl benzene (LA...
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