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VIRTUAL FASHION BRAND
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...18 May, 2026, 02.31 PM IST- Warren Buffett's framework for finding businesses to invest : The ‘Shiftless Nephew test’Warren Buffett once revealed a brutally simple test for separating great businesses from merely good ones: Could you put a lazy, not-too-sm...15 May, 2026, 06.56 AM IST
- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...10 May, 2026, 12.37 PM IST
- Rapid fashion startups are dressed to kill…but can the model keep up?Venture-backed startups are testing quick-comm for fashion, promising under-hour delivery in metro cities. Despite significant cash burn an...11 Apr, 2026, 08.44 AM IST
- Myntra unveils virtual fashion influencer MayaThe company launched the Aritificial Intelligence-based virtual influencer ahead of its biannual sale. Maya will provide insight into trend...31 May, 2023, 07.16 PM IST
- Now Amazon will let you try on shoes virtuallyAmazon joins brands like Nike and Ikea experimenting with augmented reality in online shopping10 Jun, 2022, 10.29 AM IST
- Future of fashion looks bright: Digital boom, domestic luxuries and product passports the way forwardThe global fashion industry set for recovery in 2022.19 Feb, 2022, 04.58 PM IST
- From digital clothes to algo-powered trends, technology will change how we create, sell and consume fashionJaspreet Chandok, head of RISE Fashion & Lifestyle, says the pandemic has accelerated technology adoption cycle by consumers. “Over the las...01 Jan, 2022, 11.30 PM IST
- Huge export opportunities for apparel players in Colombia: AEPCThe Apparel Export Promotion Council (AEPC) said it has organised 'India-Colombia Synergies in Apparel and Textiles', a virtual meeting pla...23 Feb, 2021, 03.43 PM IST
- Fashion designer Manish Malhotra launches his first ever virtual storeThe designer's virtual store will allow the customers to take a walkthrough of the Delhi flagship store spanning over 15,000 sq. ft. The de...14 Jan, 2021, 12.33 PM IST
- Myntra launches digital mall feature for fashion brands to whip up offline store experience at additional feeAbout 30 brands such as Hennes & Mauritz, Decathlon, Puma, Max and Mothercare have signed on for the online mall.09 Dec, 2020, 04.48 PM IST
- COVID-19: Lifestyle brands seek to make WFH fashionableAs the boundary between work and leisure becomes porous, websites of fashion brands have added similar WFH pop-ups that direct shoppers to ...06 Apr, 2020, 11.43 AM IST
- Try & Buy Fashions raises $1 million from Venture CatalystsThe company aims to bring the online shopping as close to an offline one by allowing a try and buy of apparel through virtual stylists and ...10 Aug, 2018, 02.39 PM IST
- Want to check what looks good on you? This virtual board allows thatThe DIY fashion portal makes for a much calmer shopping experience. It's fun to unleash your creativity online at leisure.21 Sep, 2016, 12.14 PM IST
- abof.com aims 15% online fashion market share by 2020abof.com today said it aims to grab up to 15 per cent market share of the country's online fashion industry by FY 2019-20.24 Nov, 2015, 05.37 PM IST
- Snapdeal bringing on board premium designers to raise sales to over Rs 6,000 crore in FY16“We want to be the fashion destination for all Indians,” said Kunal Bahl, 31, co-founder and chief executive of the fouryear-old company".21 Aug, 2014, 01.00 AM IST
- Flipkart plans to co-develop virtual fashion brand storesAs part of that plan, India's e-commerce poster boy is tying up with top lifestyle brands to roll out dedicated online brand stores, subset...09 May, 2014, 01.14 PM IST
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