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VIRTUAL FASHION BRAND
For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...- Nykaa, Honasa Consumer profits pop; Viral 'Cockroach Party' curbed on XNew-age companies Nykaa and Honasa Consumer posted multifold jumps in their quarterly profit. This and more in today’s ETtech Top 5.
- Vrutika Patel AI: This Insta woman looks real, posts daily, has a lakh followers and earns ₹1 lakh a month, but she is not realVrutika Patel AI: An AI-generated influencer named Vrutika Patel, with over a lakh followers and 300 paid subscribers, is sparking debate a...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Warren Buffett's framework for finding businesses to invest : The ‘Shiftless Nephew test’Warren Buffett once revealed a brutally simple test for separating great businesses from merely good ones: Could you put a lazy, not-too-sm...
- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
- Rapid fashion startups are dressed to kill…but can the model keep up?Venture-backed startups are testing quick-comm for fashion, promising under-hour delivery in metro cities. Despite significant cash burn an...
- Myntra unveils virtual fashion influencer MayaThe company launched the Aritificial Intelligence-based virtual influencer ahead of its biannual sale. Maya will provide insight into trend...
- Now Amazon will let you try on shoes virtuallyAmazon joins brands like Nike and Ikea experimenting with augmented reality in online shopping
- Future of fashion looks bright: Digital boom, domestic luxuries and product passports the way forwardThe global fashion industry set for recovery in 2022.
- From digital clothes to algo-powered trends, technology will change how we create, sell and consume fashionJaspreet Chandok, head of RISE Fashion & Lifestyle, says the pandemic has accelerated technology adoption cycle by consumers. “Over the las...
- Huge export opportunities for apparel players in Colombia: AEPCThe Apparel Export Promotion Council (AEPC) said it has organised 'India-Colombia Synergies in Apparel and Textiles', a virtual meeting pla...
- Fashion designer Manish Malhotra launches his first ever virtual storeThe designer's virtual store will allow the customers to take a walkthrough of the Delhi flagship store spanning over 15,000 sq. ft. The de...
- Myntra launches digital mall feature for fashion brands to whip up offline store experience at additional feeAbout 30 brands such as Hennes & Mauritz, Decathlon, Puma, Max and Mothercare have signed on for the online mall.
- COVID-19: Lifestyle brands seek to make WFH fashionableAs the boundary between work and leisure becomes porous, websites of fashion brands have added similar WFH pop-ups that direct shoppers to ...
- Try & Buy Fashions raises $1 million from Venture CatalystsThe company aims to bring the online shopping as close to an offline one by allowing a try and buy of apparel through virtual stylists and ...
- Want to check what looks good on you? This virtual board allows thatThe DIY fashion portal makes for a much calmer shopping experience. It's fun to unleash your creativity online at leisure.
- abof.com aims 15% online fashion market share by 2020abof.com today said it aims to grab up to 15 per cent market share of the country's online fashion industry by FY 2019-20.
- Snapdeal bringing on board premium designers to raise sales to over Rs 6,000 crore in FY16“We want to be the fashion destination for all Indians,” said Kunal Bahl, 31, co-founder and chief executive of the fouryear-old company".
- Flipkart plans to co-develop virtual fashion brand storesAs part of that plan, India's e-commerce poster boy is tying up with top lifestyle brands to roll out dedicated online brand stores, subset...
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