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VIEWERSHIP STATISTICS
MIB revamps decade-old TV ratings system, expands scope, tightens normsIndia's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...
The IPL behemoth: The money, metrics & might behind cricket’s biggest revolutionThe Indian Premier League has evolved into a massive sporting empire. This league generates billions in revenue and has reshaped global cri...
ICC Champions Trophy 2025: 110 million TV viewers in first three matches, digital viewership soarsThe first three matches of the ICC Champions Trophy drew 110 million TV viewers, with significant male audiences. TV ratings were decent, r...
'Avatar: The Last Airbender' tops Nielsen's rankings with 2.6 billion minutes of viewing. Know how other series performedWith 2.41 billion minutes of viewing, 'Love Is Blind' (Netflix), came second on Nielsen’s weekly streaming rankings. It was followed by 'Bl...
Netflix comes out with viewership numbers, releases data for 18,000 titlesIn its first "What We Watched" report, covering the period between January to June 2023, Netflix disclosed the viewership data for both ori...
Netflix releases viewership data for 1st time, Venkatesh’s ‘Rana Daggubati’ is most-watched Indian titleEarlier, the streaming giant faced heavy criticism for lack of transparency and failing to back claims of popularity with adequate data.
TRP manipulation: Court takes cognizance of CBI charge sheet against former BARC CEO Sunil LullaIn its charge sheet, the Central Bureau of Investigation (CBI) has alleged that viewership data of India Today was manipulated by the Broad...
BARC India to resume publishing of news genre viewership data starting March 17“BARC India and the industry at large, welcomes the MIB’s directive to resume the release of data for individual news channels. The data wi...
Market Research Society of India elects BARC India’s Derrick Gray as VPGray is chief of measurement science and business analytics at TV viewership measurement body BARC India.
Make TV ratings more accurate, tamper-proof: Industry groups to TraiBARC India, a joint initiative of broadcasters, advertising agencies and advertisers, is India’s defacto official rating agency.
Indian Statistical Institute certifies BARC India's panel design for viewership measurementAccording to the ISI Kolkata report, the universe estimate used and the spatial coverage adopted by BARC India is reasonable and representa...
M Venkaiah Naidu orders audit of Rajya Sabha TV expenditure, manpowerNaidu has red-flagged the expenditure incurred by the channel on renting office premises, hiring cabs and producing a feature film.
BARC India appoints Rohit Sarma, Kumar Rao in senior rolesSarma has spent over 20 years in the FMCG and media sectors across India and South Asia with companies like ITC, Diageo, Turner and HT Medi...
News Broadcasters’ Association questions BARC’s viewership dataNBA had alleged that the data for the new English news channel Republic TV was defective and that discrepancies have been noticed across ma...
English news channels pull out of BARC rating systemBARC releasing the corrupt data for Republic TV has caused serious damage to India's existing English news TV channels, said Annie Joseph, ...
- ESPN Star to bid for broadcast rights of IPL
Sports broadcast major ESPN Star Sports (ESS) on Friday said that it is going to bid for the domestic league’s broadcasting rights, reposin...
- Wise map of the idiot box
DecisionCraft hopes to take on the existing TAM audience measurement model with aMap, its overnight TV ratings system.