Market Research Society of India elects BARC India’s Derrick Gray as VP

The Market Research Society of India (MRSI), the autonomous market research body, has named Derrick Gray as the new vice president.

Gray is chief of measurement science and business analytics at TV viewership measurement body BARC India.

Earlier this year, he was also appointed as the chair of the professional standards committee at the MRSI, where he was tasked to help guide the committee in ensuring strong ethical and professional standards for the Indian market research industry.


“I am quite honored to assume the role of vice-president in the current managing committee at MRSI India,” Gray said. “With my experience over the years in statistical research, measurement and data science, I am looking forward to working collaboratively with the team at MRSI. We hope to be able to make significant progress together as a team.”

A veteran audience measurement and advanced analytics executive, Gray brings with him a global experience of over 20 years in audience measurement and audience information systems for various media, including linear television, digital video and radio. He has led several functions, including statistical research, measurement science, and data science during his career.

He has also served on the board of directors of the Marketing Research and Intelligence Association (MRIA) of Canada in the past.

“We at BARC India are extremely proud of Derrick’s recent appointment and would like to congratulate him on his becoming the Vice-President of the managing committee at MRSI. We wish him all the success for this new role and look forward to him guiding market research in India to even greater heights,” said Nakul Chopra, CEO, BARC India.