Broadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

Reliance Industries Q4 Results: Reliance Industries saw its net profit drop 13% year-on-year in the fourth quarter of fiscal 2026. Revenue,...

The Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...

India's telecom regulator TRAI is proposing new rules for streaming services like FAST. This aims to create a level playing field with trad...

In an order dated March 6, it noted that amid the Israel-Iran conflict, certain news channels were displaying “unwarranted sensationalism a...

India's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...

BARC has increased the meter count used for measuring viewership of Indian TV audiences to 59,000 and is on the way to touch 65,000 in the ...

Barc stopped publishing viewership data when Trai’s new tariff order came into effect and affected on-ground distribution.

On February 22, TRAI directed BARC India to release the viewership data immediately on its website.

Trai took exception to BARC not complying with its previous instructions, despite being asked repeatedly to publish ratings of TV channels ...

The deal will allow BARC to include the DTH player’s subscriber homes into BARC’s return path data panel for TV viewership measurement.

As India captain, he leads from the front, wears his passion on his sleeve, and under his captaincy, the Indian cricket team has acquired a...

Average time spent per user has gone up 21% to 3 hours & 46 mins, while impressions increased 24 per cent to 25.2 billion in last one year,...

Rural and semi-urban India account for nearly half of the viewership of the ongoing second season of the Rupert Murdoch and Mukesh Ambani-p...