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VIEWERSHIP DATA INDIA
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- News channels draw battle lines over ratings freezeRegional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.
- Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Reliance Industries Q4 Results: Profit falls 13% YoY to Rs 16,971 crore; revenue rises 13%Reliance Industries Q4 Results: Reliance Industries saw its net profit drop 13% year-on-year in the fourth quarter of fiscal 2026. Revenue,...
- IBDF backs MIB TV rating guidelines, seeks extended timelines for rolloutThe Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...
- TRAI begins free streaming TV regulation consultations after MIB reference, flags regulatory gapsIndia's telecom regulator TRAI is proposing new rules for streaming services like FAST. This aims to create a level playing field with trad...
- TV news TRP pause accepted by stakeholders, no objections so far: L MuruganIn an order dated March 6, it noted that amid the Israel-Iran conflict, certain news channels were displaying “unwarranted sensationalism a...
- MIB revamps decade-old TV ratings system, expands scope, tightens normsIndia's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...
- BARC increases TV viewership meter count to 59,000: SourcesBARC has increased the meter count used for measuring viewership of Indian TV audiences to 59,000 and is on the way to touch 65,000 in the ...
- Barc uploads TV viewers' data after TRAI's noticeBarc stopped publishing viewership data when Trai’s new tariff order came into effect and affected on-ground distribution.
- TRAI issues show cause to BARC India for not publishing TV ratings onlineOn February 22, TRAI directed BARC India to release the viewership data immediately on its website.
- BARC to review its decision on not publishing viewership dataTrai took exception to BARC not complying with its previous instructions, despite being asked repeatedly to publish ratings of TV channels ...
- BARC joins hands with Airtel Digital TV for return path data for audience measurementThe deal will allow BARC to include the DTH player’s subscriber homes into BARC’s return path data panel for TV viewership measurement.
- Virat Kohli rules Indian TV screens tooAs India captain, he leads from the front, wears his passion on his sleeve, and under his captaincy, the Indian cricket team has acquired a...
- TV viewers' club swells, time spent jumps tooAverage time spent per user has gone up 21% to 3 hours & 46 mins, while impressions increased 24 per cent to 25.2 billion in last one year,...
- About 80 million of ISL’s viewers now from non-urban areas: StarRural and semi-urban India account for nearly half of the viewership of the ongoing second season of the Rupert Murdoch and Mukesh Ambani-p...
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