Aditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

Indian cinema is back to prioritizing movie theaters. Films now stream much later after their big screen debut. This shift is driven by stu...

Indian cinema is returning to a theatrical-first release model. Streaming platforms are reducing spending, and studios are focusing on box ...

Popular YouTuber Lakhan Arjun Rawat and his wife Neetu Bisht have accused their house cook of spitting while preparing meals. Neetu, in a v...

Vedaant Madhavan, son of R. Madhavan, has become the most-followed student athlete in West Virginia, going ahead of players from more popul...

The pandemic shifted entertainment to digital platforms. Actors and personalities now earn significantly from online content. Vinay Thakur ...

While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

Archana Puran Singh Acting Career Stalled: Archana Puran Singh revealed her long stint on The Kapil Sharma Show brought fame but limited fi...

Advocacy groups and experts are condemning YouTube for serving low-quality AI-generated videos to children, warning of developmental harm. ...

My Lady Jane was canceled by Amazon Prime Video after one season, despite receiving critical praise and strong ratings on Rotten Tomatoes. ...

X CEO Linda Yaccarino also said that video streaming is up significantly compared to last year, as Musk aims to make his platform "the ever...

The Indian online video sector amassed an impressive 6.1 trillion minutes of consumption during a 15-month period spanning January 2022 to ...

VideoAmp has worked with TV networks to develop new technologies to measure TV viewership more minutely.

According to a Wall Street Journal report, Facebook overestimated the attention videos got on its platform.

Video viewership tracker Vidooly reveals a 75% increase in viewing adult content since data rates came crashing down in H2 of the previous ...

When it comes to creating a long lasting impression, YouTube may be a better option than Facebook to launch a video advertisement.