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Aditya Birla Group bets big on IPL boom, says media rights frenzy is far from overAditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...
India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
The big screen’s back in spotlight as Rs 13,000 crore box-office revival fades OTT boomIndian cinema is back to prioritizing movie theaters. Films now stream much later after their big screen debut. This shift is driven by stu...
Box office boom pushes film industry back to theatre-first strategyIndian cinema is returning to a theatrical-first release model. Streaming platforms are reducing spending, and studios are focusing on box ...
Popular YouTuber Lakhan Arjun, Neetu Bisht claim their cook spat while making meals, say 'Just imagine how much saliva...'Popular YouTuber Lakhan Arjun Rawat and his wife Neetu Bisht have accused their house cook of spitting while preparing meals. Neetu, in a v...
Actor Madhavan’s son Vedaant becomes the most-followed athlete in West Virginia. Here’s all you need to know about swimming championVedaant Madhavan, son of R. Madhavan, has become the most-followed student athlete in West Virginia, going ahead of players from more popul...
How much does director-choreographer Farah Khan earn from her YouTube channel? YouTuber shares estimateThe pandemic shifted entertainment to digital platforms. Actors and personalities now earn significantly from online content. Vinay Thakur ...
Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
Archana Puran Singh reveals how Kapil Sharma Show stalled her four-decade-long acting career, says 'nobody is offering roles'Archana Puran Singh Acting Career Stalled: Archana Puran Singh revealed her long stint on The Kapil Sharma Show brought fame but limited fi...
Advocacy groups urge YouTube to protect kids from 'AI slop' videosAdvocacy groups and experts are condemning YouTube for serving low-quality AI-generated videos to children, warning of developmental harm. ...
My Lady Jane Season 2: Will Amazon Prime Video revive show? All you may want to know about fans petition and moreMy Lady Jane was canceled by Amazon Prime Video after one season, despite receiving critical praise and strong ratings on Rotten Tomatoes. ...
Video viewership on X nearly doubled since last year: MuskX CEO Linda Yaccarino also said that video streaming is up significantly compared to last year, as Musk aims to make his platform "the ever...
Indians spent 6.1 trillion minutes on online videos, says reportThe Indian online video sector amassed an impressive 6.1 trillion minutes of consumption during a 15-month period spanning January 2022 to ...
VideoAmp's new product measures TV viewership second-by-secondVideoAmp has worked with TV networks to develop new technologies to measure TV viewership more minutely.
Why Facebook’s biggest boondoggle is hyping videoAccording to a Wall Street Journal report, Facebook overestimated the attention videos got on its platform.
Plunging mobile data costs present a dirty pictureVideo viewership tracker Vidooly reveals a 75% increase in viewing adult content since data rates came crashing down in H2 of the previous ...
YouTube increases shelf life of advertisement videosWhen it comes to creating a long lasting impression, YouTube may be a better option than Facebook to launch a video advertisement.