Who was the creator of this ‘utterly butterfly’ delicacy? That age-old debate has now evolved into a full-fledged legal dispute!

Sylvester daCunha passed away on Tuesday, June 20. He was 80. He was the mastermind behind the evergreen ‘Amul Girl’.

The doyen of Indian advertising, Sylvester daCunha, of the Amul Girl campaign in 1966 fame, passed away on Tuesday. His passing once again ...

Sylvester daCunha, the creator of the iconic 'Utterly Butterly' Amul Girl mascot, has died aged 87 in Mumbai. From its creation in 1966, da...

The doyen of Indian advertising, Sylvester daCunha - who created the lovable Amul Girl 'utterly butterly' campaign in 1966, passed away lat...

All’s not well between PETA India and Amul.

The national transporter uses Twitter extensively to address passenger woes. But that was perhaps the first time it received a business pro...

Not only do we appreciate the persuasive power of ‘buttering’ we also name people after this luscious dairy product — a practice not seen e...

The Indian Railways extensively uses Twitter to address passenger woes. But this could perhaps be the first time the national transporter h...

Her ability to keep it short and sweet makes the 140-character tweet limit actually seem almost excessive.

The Amul girl must be utterly butterly delighted that the world is coming around to her view on the crème de la cream of bread spreads.

In the droll song-and-dance form called Goulan, Pendya accompanies Krishna with another stammering sidekick, Vakadya, to harangue the gopis.

When butter is promoted by an adorable little girl in polka-dots whose frame shows no adverse signs of her lifelong endorsement, it is hard...

It’s an utterly butterly claim that hasn’t quite melted in the competitor’s mouth. Amul, known as much for its topical advertisements as fo...

The Amul Butter girl might soon claim her place in Guinness Book of the World Records. Most talked about ads in 2007.

It is a quirk of technology that occasionally, instead of advancing as usual, it gets stuck at a certain stage.

It’s an utterly butterly claim that has not gone down well with the market leader. Gujarat Co-operative Milk Marketing Federation (GCMMF).