Diogo Jota, the Liverpool FC forward, tragically died in a car accident in northwestern Spain on July 3, alongside his brother Andre Silva....

Central bank decisions in Britain, Switzerland, and Norway will show the rate cutting trend, while retail sales data from the US and China ...

Manchester United, whose US owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions Leagu...

Manchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...

Chelsea will soon embark on their pre-season tour in the United States, where they will proudly showcase their new kit to American fans. Su...

Osiris Guzman, president of Dominican Republic soccer, goes in another direction, comparing Blatter to Jesus Christ, Nelson Mandela and Win...

The scorecard of IMG Reliance, tasked with marketing the I-League, shows the difficulties in promoting football in the country.

Post-London 2012 Olympics, major brands in the summer sportswear industry are battling for market share, says UK-based Textiles Intelligenc...

German sportswear company Adidas AG said Tuesday the company's first quarter net profit jumped 32 percent as sales gained 3.1 percent.

Jefferson, former global sponsorship director at spirits major Diageo, in an exclusive email interview to ET, prior to his arrival in Mumba...

Cricket-wary advertisers have finally started to hedge their risks by betting big on other sports.