Regional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.

Broadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...

Integral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...

The Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...

The pandemic shifted entertainment to digital platforms. Actors and personalities now earn significantly from online content. Vinay Thakur ...

The Information and Broadcasting ministry has extended the suspension of television news ratings. This move aims to curb sensationalism and...

In an order dated March 6, it noted that amid the Israel-Iran conflict, certain news channels were displaying “unwarranted sensationalism a...

India's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...

JioStar is negotiating TV and digital ad sales for the ICC Champions Trophy while the advertising market remains cautious. Despite high ad ...

Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this c...

Tata Play launched addressable ads for linear TV, a pivotal move in India's industry, unlocking revenue potential for the dish TV provider....

The move comes just days after the government hiked by 25 per cent the rates at which the Bureau of Outreach and Communication releases its...

TV ratings have been a contentious subject with some broadcasters expressing doubts over the accuracy of TAM ratings.

Ad agencies today expressed unhappiness at the decision of some prominent TV channels to discontinue services of television rating agency T...

Broadcast regulator TRAI said govt regulating ratings on TV viewership is not advisable and suggested that a broadcaster or an advertiser s...