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TRADITIONAL INDIAN MITHAI
In 1912, a wrestler got bored of eating ghee & milk every day. Then one day, a simple kitchen experiment led to the creation of one of world's most loved mithais- In 1981, when ISRO carried its APPLE on bullock cart for just Rs 150, the world laughed; Today, the same story is hailed as a masterstroke of innovation
- Haldiram's new diner to bring mithai, namkeen to London's Leicester Square
- Unusual impact of silver's rally: No silver lining for mithaiPrices of vark, the edible silver leaf used to garnish mithai, have doubled this year to around Rs 1,400 for 150 sheets, forcing confection...17 Dec, 2025, 12.38 AM IST
- Purabi Dairy enters traditional sweets market, links new venture to farmer growth in AssamPurabi Dairy, Northeast India's largest dairy cooperative, has launched its own range of traditional Indian sweets. This new venture, Purab...27 Nov, 2025, 08.15 PM IST
- Ahmedabad showcases global flavours and culinary talent at FFTFest 2025Ahmedabad recently hosted the i Food for Thought Fest 2025, a vibrant celebration of global gastronomy and culinary heritage. The event, pr...26 Nov, 2025, 01.30 PM IST
- Unilever wants India to have an 'ice-cream moment' this DiwaliUnilever aims to disrupt India's Diwali mithai tradition with its ice cream brands like Kwality Wall's and Magnum, drawing inspiration from...17 Sep, 2025, 07.18 AM IST
- Leftover rotis into milk cake? Instagram cook shows how, sparking netizens' backlashA video demonstrating an innovative recipe for transforming leftover rotis into mithais has gone viral. Shared by @taste.thee.best, the det...26 Aug, 2024, 01.27 PM IST
- Radisson Hotel Group launches new Meetha by Radisson stores in Borivali and BandraAfter its flagship store in Goregaon, Meetha by Radisson has now been launched in Borivali and Bandra. The hotel chain said the expansion i...31 Jul, 2024, 06.30 PM IST
- Festive food trends 2023: Traditional snacks by home chefs, healthy alternatives to Indian sweets to gain popularityAs Ganesh Chaturthi approaches, India's culinary landscape is changing. The Godrej Food Trends Report 2023 reveals that consumers are now s...12 Sep, 2023, 02.59 PM IST
- Mithai prices may stay in sweet spot this festive seasonMithai makers plan to absorb any marginal increase in the cost of their offerings, giving consumers a breather during the most popular fest...31 Aug, 2023, 12.02 AM IST
- Reliance Retail partners with 50+ traditional sweets makersThese packaged mithais such as laddos, barfis and pedas, which are being positioned to compete with chocolate brands such as Cadbury and Ki...19 Oct, 2022, 07.38 AM IST
- From sandesh to double ka meetha, Indian mithai is all about innovation and influencesLuxury mithai is being redefined with high-quality, centralised production, packaging and inventiveness.20 Oct, 2019, 11.57 AM IST
- Celebrate Diwali with Motichoor Truffles, Rasmalai CheesecakeThere are other popular mithai flavours like besan, badam, pista that have transformed into offerings like besan ladoo cheesecake, pista an...26 Oct, 2016, 11.14 AM IST
- Health-food entrepreneurs give healthier sweet options to make Diwali guilt-freeTarak Bhattacharya, COO, Mad Over Donuts, points out, "Our Diwali collection breaks the monotony of gifting regular mithai".04 Nov, 2015, 10.29 AM IST
- This Holi, pamper your colourful sweet toothTraditional sweets like gujiyas, puran poli, malpuas, halwa, ladoos, barfis and pedas are customary preparations in every household.06 Mar, 2015, 01.30 PM IST
- Indian 'Mithais' add sweetness to Diwali flavour; focus on hygiene, new flavoursMithai makers focus on hygiene, new flavours to take on confectionery brands in gifting market.28 Oct, 2013, 06.34 AM IST
- Chocolate mkt likely to cross Rs 7,500-cr mark by 2015: StudyThe country's chocolate industry is expected to cross the Rs 7,500-crore mark by 2015, thanks to the rising consumption in urban and semi-u...09 Oct, 2012, 05.51 PM IST
- Imported chocolates Ferrero Rocher, Galaxy, Sapphire, Guylian taken big leap this DiwaliIt has been a cracker of a Diwali for new imported brands, which have taken a big bite of the Rs 250-crore chocolate gifting market dominat...31 Oct, 2011, 11.28 AM IST
- Food biggies wake up to mithai magicFood companies are turning to traditional dairy products with a fresh zeal.17 Aug, 2007, 01.25 AM IST
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