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TOUCH EFFECT ON BUYING BEHAVIOR
Why does a happy cat suddenly bite during petting? Here's what experts say your cat is telling you with those quiet warning signals- Psychology says grocery shopping while hungry can affect more than the snack aisle; a 2015 study found hunger increased the acquisition of nonfood items, too
- Psychology says people may be willing to pay more when they can use a credit card; a real-auction experiment found higher bids under card payment than cash
- Psychology of ownership says picking up and handling a product can make it feel more like yours before you buy it; Peck and Shu’s experiments found mere touch increased perceived ownership and valuationStudies reveal that physically touching items fosters a sense of ownership. This psychological effect influences consumer behavior and purc...07 Jul, 2026, 05.24 PM IST
- Psychology says shoppers who drink coffee before heading into a store may spend more than they planned; Biswas et al.’ s 2022 experiments found caffeinated shoppers bought more items and spent moreA recent study reveals that caffeine consumption before shopping leads to more purchases. Shoppers consuming caffeinated beverages bought m...07 Jul, 2026, 05.22 PM IST
- Psychology says adults who can’t resist popping bubble wrap aren’t being immature, they may be enjoying one of the brain's simplest forms of satisfactionPsychology suggests adults who enjoy popping bubble wrap aren't simply wasting time. For them, one of the simplest pleasures is simply hear...07 Jul, 2026, 04.48 PM IST
- Psychology explains how colors influence your emotions, mood, and buying decisionsColor psychology subtly influences human emotions and decision-making processes. Businesses and designers leverage these effects to create ...07 Jul, 2026, 12.58 PM IST
- Psychology says people who have a special kind of handshake for their friends, children or family aren't emotionally distant: What this unique ritual revealsPsychology says people who have a special kind of handshake for their friends, children or family aren't emotionally distant. Research show...07 Jul, 2026, 01.34 AM IST
- Delayed healing, emotional distress, false hope: Psychologists say stalking your ex's social media may be doing more harm than goodScrolling through an ex's social media late at night might feel comforting, but psychologists warn of a significant cost. A study found tha...06 Jul, 2026, 06.38 PM IST
- Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology explains that buying ...06 Jul, 2026, 03.54 AM IST
- Psychology says people who carefully open a gift and keep the wrapper for future use aren't always just trying to save money: What this habit may reveal?Psychology says people who carefully open a gift and keep the wrapper for future use aren't simply trying to save paper. Psychology links t...06 Jul, 2026, 03.51 AM IST
- Psychology says people who always pop their pimples don’t have the urge for clear skin, they may be responding to their brain's reward systemPopping a pimple creates a short-lived feeling of relief or accomplishment for many people, which can strengthen the behavior each time it ...05 Jul, 2026, 10.14 AM IST
- Psychology says people who don't like wearing contact lenses aren't necessarily afraid, they prefer glasses due to a very normal reasonA common assumption is that people who prefer wearing glasses are simply afraid of touching their eyes. Psychology does not support such a ...04 Jul, 2026, 09.02 PM IST
- Psychology says people who keep investing in one-sided relationships aren't just unlucky in love: A new study examined the psychology of 'simping'New research suggests the social media insult 'simp' may stem from a deep-seated fear of ending up alone. Studies indicate that men exhibit...04 Jul, 2026, 04.39 PM IST
- Do cats truly love their owners or are they simply forming survival-based emotional bonds that humans constantly misinterpret as affection?Do cats truly love their owners? Cats often confuse people because their behavior looks emotional but follows a quiet logic shaped by trust...03 Jul, 2026, 09.40 PM IST
- Psychology says people who never remove plastic covers from remotes, fridges, and car seats may not be careful , they may be focusing on the loss rather than the gainPsychology says people who keep plastic covers on remotes, fridges, cars, and furniture may be influenced by loss aversion, ownership psych...02 Jul, 2026, 10.08 AM IST
- Psychology says people who always need coasters for their cups or glasses aren't anxious, they may simply prefer order and predictabilityPsychology says people who always use coasters may be influenced by conscientiousness, habit formation, perceived control, and environmenta...02 Jul, 2026, 10.06 AM IST
- Quote of the Day by American psychologist John B. Watson: “The universe will change if you bring up your children, not in the… — Inspiring lessons on child development, parenting, learning, discipline and why structured upbringing shapes responsible individuals by the founder of behaviorism known for his deep insights into human behavior and conditioningQuote of the Day by John B. Watson: John B. Watson’s quote, “The universe will change if you bring up your children, not in the freedom of ...30 Jun, 2026, 11.26 PM IST
- Psychology says people who store food, groceries or supplies for any kind of lockdown-like situation aren't always overreacting: What this preparedness behavior can revealPsychology says people who store food, groceries or supplies for any kind of lockdown-like situation aren't always acting out of fear. Psyc...30 Jun, 2026, 05.23 PM IST
- Psychology says your cigarette cravings may have less to do with nicotine than you thinkStress significantly impacts the brain, driving smokers to seek comfort in cigarettes for quick relief from anxiety and pressure. Neuroscie...30 Jun, 2026, 09.55 AM IST
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