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THUMS
Dhurandhar roars into living rooms, pulls 5.3 crore viewers in one eveningDhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...- Coca-Cola explores listing of India bottling unit in 2027Coca-Cola is planning a major move in India. The beverage giant is preparing to list its Indian bottling unit, Hindustan Coca-Cola Holdings...
- Word of the Day: CallithumpianThe term ‘callithumpian’ dates back to 19th-century America, where it was associated with so-called callithumpian parades, noisy, mock proc...
- India contributes to Coca-Cola's global volume growth in Jan-MarCoca-Cola Company achieved 3 percent unit case volume growth in the first quarter of 2026. India played a significant role in this expansio...
- Soft drinks market: Thums Up hits a decade-high market share of 20%While Thums Up has been category leader among carbonated drinks for some years now, the brand is currently enjoying its biggest lead in the...
- Coca-Cola ropes in Shah Rukh Khan as brand ambassador for Thums Up"Teaming up with King Khan, the brand amplifies this core value and adds an action-packed cinematic storytelling with SRK portraying both r...
- Coca-Cola to take brand 'Thums Up' to neighbouring mktsCoca-Cola has already introduced the brand Thums Up in Bangladesh last month, as part of its larger expansion plans.
- Coke launches Thums up no-sugarCoca-Cola VP marketing Vijay Parasuraman said Thums Up was the beverage maker's first home grown brand in a no-sugar variant.
- Coca-Cola to take Thums Up globally; sees India among top 5 marketWhile Thums Up is also manufactured in limited quantities the Middle East, to cater to the Indian diaspora, this is the first time it will ...
- Expect Thums Up to be $1 billion brand in 2 years: Coca-Cola India
- Coke to launch first variant of Thums Up in 4 decadesThums Up, which Coca-Cola had acquired from Parle in 1993, is the country’s leading cola brand, ahead of Coca-Cola and rival Pepsi, accordi...
- Ranveer Singh becomes new face of Thums Up campaign"Ranveer Singh, with his palpable energy and inimitable style, will help amplify the aspirational quotient of the brand," Coca-Cola India a...
- Thums Up to launch 5000 km Veer K2K road expeditionThe Thums Up Veer K2K dovetails into the Accessible India campaign launched by PM Narendra Modi on International Day of Persons with Disabi...
- PepsiCo spoofs Thums Up with its Atom campaignAtom looks like a more serious attack. PepsiCo says it’s its biggest launch in recent years. And it has debuted by directly taking pot shot...
- Coca-Cola's bouquet of brands leads those of PepsiCo in soft drinks market, but Coke not at the topWhile Coca-Cola killed Citra and Gold Spot to push its own American brands Sprite and Gold Spot, Thums up continues to be its primary growt...
- Coca-Cola brings back Salman Khan to endorse Thums UpBeverage maker Coca-Cola has brought back actor Salman Khan to endorse its Thums Up cola brand, in a deal estimated at Rs 18 crore for two ...
- Coca-Cola again ropes in Salman Khan to endorse 'Thums Up'Beverage maker Coca-Cola India today announced roping in Bollywood star Salman Khan for endorsing its Thums Up brand.
- PepsiCo to launch low-calorie cola within a month to take on market leader Thums UpPepsiCo will throw a fresh challenge at Coca-Cola within a month or so by launching its second cola, Pepsi Max, which will be pitted agains...
- Coke India's new Thums Up ad most expensive everCountry's third largest advertiser has shot its most expensive TV ad for Thums up with Akshay Kumar at an estimated cost of Rs 4.5 crore ($...
- Coca-Cola Thums down for PepsiCoMore than three decades after it was launched, Thums Up remains India’s largest selling aerated drink.
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