Thums Up to launch 5000 km Veer K2K road expedition

AHMEDABAD: Thums Up on Thursday announced the launch of a 5,000 km road expedition Veer K2K with the specially-abled from Kanyakumari to Kashmir that would be launched in mid-April. The 45-day expedition across 10 cities will be led by Boniface Prabhu, Padmashree Awardee, World Championship medal winner (1998) and India’s top quadriplegic tennis athlete.

The Thums Up Veer K2K dovetails into the Accessible India campaign launched by Prime Minister Narendra Modi on the occasion of International Day of Persons with Disabilities. The expedition will promote and spread the use of sign language in India, understand the aims and aspirations of the differently-abled with a view to influence public policy which is beneficial to them, motivate and inspire the specially abled to unleash the potential within, et al.

Debabrata Mukherjee, VP, Commercial & Marketing, Coca-Cola India, said, "Thums Up along with partners American India Foundation and Being Human, already run the VEER campaign, which trains the specially abled to make them employable. This year we are focusing on the softer aspects, taking guidance from the Prime Minister’s Accessible India campaign."