India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...
Monika Alcobev FY26 revenue up 39% to Rs 310.36cr, Q4 PAT up 22% to Rs 22.3 crMonika Alcobev has announced a substantial profit increase of 22 percent for the March quarter of FY25-26. The company's revenue also saw a...
John Distilleries open to further stake sale to Sazerac, founder saysJohn Distilleries founder Paul John is open to selling his remaining stake to US spirits group Sazerac. Sazerac already holds a significant...
Tilak reaches Lenskart: BJP minority morcha leader Nazia Khan walks in, applies tilak to staff amid dress code debate. WatchBJP minority morcha leader Nazia Elahi Khan confronted Lenskart staff in Mumbai, applying tilak on employees after allegations of restricti...
Served 14 tequila shots on a cruise, what happened next shocked the court, Rs 3 crore compensation awardedA jury awarded $300,000 to a cruise passenger who claimed Carnival Corp. negligently overserved her alcohol, leading to a fall and potentia...
Sunday Motivation Quote by Dwayne 'The Rock' Johnson: ‘Attitude and enthusiasm play a big part in my life, I get excited about the things that…’Sunday Motivation Quote: Dwayne Johnson, also known as 'The Rock', achieved global fame through wrestling and acting. His journey from humb...
How global liquor brands are choosing desi partners to tap India’s premium boomGlobal liquor companies are increasingly partnering with Indian firms to navigate the complex market and tap into its steady growth. Facing...
Diageo calls tequila purity allegation 'baseless' as US lawsuit proceedsDiageo faces a lawsuit over the purity of its Casamigos and Don Julio tequilas. The company denies the allegations, stating its tequilas ar...
Tariffs might not happen but tequila is already paying the priceTequila producers face significant costs due to tariff threats from the U.S., impacting sales and causing stockpiling. Companies like Diage...
Tequila’s flexibility in building tongue-popping cocktails makes it the darling of distillers and bartendersThough the lineage of tequila goes back to 1000 BCE, to the land of Aztecs (Mexico), where it was once popular as pulque, modern-day master...
Matthew McConaughey & wife announce new tequila brand 'Pantalones'Matthew McConaughey and his wife, Camila Alves McConaughey, have launched Pantalones Organic Tequila, aiming to bring fun to the industry. ...
Celebrating National Tequila Day: Here are some fascinating facts about Mexico's iconic spiritTequila's deep-rooted connection to Mexican culture is undeniable. The drink's origins can be traced back to pre-Hispanic times when the na...
Bright & chilled! Celebrate World Tequila Day with these quick-fix but delicious cocktailsThis drink is a light and fruity take on a tequila highball, made with cranberries.
Shots! Pope Francis jokes 'a little tequila' would ease knee pain"You know what I need for my leg? A little tequila!" Francis joked with a group of Mexican priests in a video posted on TikTok that went vi...
Put away the shot glass, it's time to rethink how we drink tequilaPremium brand bosses say that that tequila isn't just the spirit to shoot but a really complex spirit.
AsomBroso 'The Collaboration': The most exclusive ultra-premium tequilaAsomBroso Tequila has changed the tequila market forever by creating a new sub-class — Ultra-Premium Double Barrel Rested Anejo — with the ...