In 2010, brand TCS was valued at $2.3 billion by Brand Finance, and it was ranked ninth in the IT services sector. By 2022, its brand value...

Distance running has proven to be an effective experiential platform for brands to be on.

Tata Consultancy Services (TCS) recently renewed its title and technology sponsorship of the TCS New York City Marathon and became the new ...

TCS and Jaguar, whose Formula E team will be called Jaguar TCS Racing, will create a dynamic platform during the multi-year partnership tha...

We look at being part of this whole sports journey in this country, says N Chandrasekaran who himself is an avid marathon runner.

Sources said Standard Chartered has already informed Procam about its exit plans, prompting the latter to approach TCS, an associate sponso...

If an organiser collected a participation fee for an event, such an activity fell within the definition of entertainment under the Karnatak...

Perec, fondly known as 'La Gazelle', said in a statement that running had the unique ability "to build a strong sense of community,".

TCS was also recognised as one of the top four global brands in IT services space for the fourth year in a row, cementing its position at t...

Volini will associate with Procam International promoted running events - Standard Chartered Mumbai Marathon, Airtel Delhi Half Marathon, a...

Named the IOC’s Sportsman of the Century, Lewis was in Bangalore as the event ambassador for the TCS World 10K.

Under the eight-year association, TCS will take on the role of Title Sponsor of the New York City Marathon in 2014, the software major said...

While IT heavyweights are reluctant to put down the figures involved in funding international marathons, the numbers are believed to be aro...

Running is no longer a solitary pursuit; a passionate and well-networked community of runners is slowly forming across many cities, big and...

TCS said it has become the official technology partner of the Amsterdam Marathon for a period of five years, from 2011 to 2015.

TCS has bagged a IT infrastructure deal from Dutch technical consultancy firm Royal Haskoning, whereas Satyam has bagged a deal from Qatar'...

Is marathon popular enough in India for mass brands to be associated with, or is it an elitist sport with no mass appeal?