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TCS SPORTING EVENTS
RMG cos reel from GST ruling; new-age firms’ costly rideHappy Friday! The Supreme Court’s latest GST ruling is the final blow for real-money gaming platforms after last year’s ban. This and more ...- London Marathon 2026: Ballot now open, here’ how to enter the raceNearly 56,000 participants are expected to take part in this year's London Marathon on Sunday. This comes after a record-breaking 840,000 p...
- Game, set, matched: decoding the footprint of Indian IT on global sportsIf all the world’s a playground, IT majors are drawing up the rulebook. From sponsoring tournaments to creating apps and websites or provid...
- Road runner! How TCS uses marathons to boost brand recognitionIn 2010, brand TCS was valued at $2.3 billion by Brand Finance, and it was ranked ninth in the IT services sector. By 2022, its brand value...
- 19,000 runners, 15 global brands, Rs 1.5 cr funds raised: How TCS World 10K Bengaluru returned on trackDistance running has proven to be an effective experiential platform for brands to be on.
- TCS is new title sponsor, tech partner of Toronto Waterfront MarathonTata Consultancy Services (TCS) recently renewed its title and technology sponsorship of the TCS New York City Marathon and became the new ...
- TCS becomes title sponsor of Jaguar Formula E racing teamTCS and Jaguar, whose Formula E team will be called Jaguar TCS Racing, will create a dynamic platform during the multi-year partnership tha...
- We’ll play a key role in India’s aspiring sports culture: N Chandrasekaran, chairman, Tata SonsWe look at being part of this whole sports journey in this country, says N Chandrasekaran who himself is an avid marathon runner.
- TCS may be new sponsor of Mumbai MarathonSources said Standard Chartered has already informed Procam about its exit plans, prompting the latter to approach TCS, an associate sponso...
- Rs 1 crore sought as entertainment tax from TCS World 10K Bengaluru run Procam InternationalIf an organiser collected a participation fee for an event, such an activity fell within the definition of entertainment under the Karnatak...
- Marie-Jose Perec named event ambassador of TCS World 10K runPerec, fondly known as 'La Gazelle', said in a statement that running had the unique ability "to build a strong sense of community,".
- At $8.7 billion, brand TCS grows fastest among global IT firmsTCS was also recognised as one of the top four global brands in IT services space for the fourth year in a row, cementing its position at t...
- Ranbaxy's Volini to be brand partner for Procam International eventsVolini will associate with Procam International promoted running events - Standard Chartered Mumbai Marathon, Airtel Delhi Half Marathon, a...
- Right Now, India has a running revolution going on: Carl LewisNamed the IOC’s Sportsman of the Century, Lewis was in Bangalore as the event ambassador for the TCS World 10K.
- TCS parters New York Road Runners for NYC MarathonUnder the eight-year association, TCS will take on the role of Title Sponsor of the New York City Marathon in 2014, the software major said...
- Indian IT companies like Wipro, TCS tap sport to raise brand valueWhile IT heavyweights are reluctant to put down the figures involved in funding international marathons, the numbers are believed to be aro...
- Running emerges big branding opportunities for companiesRunning is no longer a solitary pursuit; a passionate and well-networked community of runners is slowly forming across many cities, big and...
- TCS becomes official technology partner of Amsterdam MarathonTCS said it has become the official technology partner of the Amsterdam Marathon for a period of five years, from 2011 to 2015.
- TCS, Mahindra Satyam bag multi-million dollar dealsTCS has bagged a IT infrastructure deal from Dutch technical consultancy firm Royal Haskoning, whereas Satyam has bagged a deal from Qatar'...
- Do marathons have mass brand value?Is marathon popular enough in India for mass brands to be associated with, or is it an elitist sport with no mass appeal?
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