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TANVI CHOWDHRI
How young brands are creating collections with influencers to reach new audiencesLeveraging celebrity star power to market and endorse a brand or a product is an age-old strategy. Now, young brands are collaborating with...- Happy Birthday Gulzar! Here are five timeless songs of iconic lyricist to enjoy on his birthdayAcclaimed lyricist Gulzar's seven-decade career has received several honors, including an Academy Award, a Grammy, and about five National ...
- How ice cream makers in Indian metros are going to town this summerBoutique-made fresh ice creams without preservatives and emulsifiers are the in thing in the Rs 1,200 cr premium ice cream space.
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