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SWIGGY MARKETING STRATEGY
Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.- Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...
- Inside Zepto's profit push ahead of its IPOZepto's upcoming $1 billion IPO highlights the quick commerce sector's investment surge. Despite strong order volumes, Zepto's aggressive l...
- The operations network behind Amazon's play to become India's everyday storeAmazon is reshaping India's quick-commerce sector through significant investments in foundational infrastructure rather than merely focusin...
- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...
- Zepto overtakes Instamart in order count, trails Blinkit in scale and profitabilityFor the January-March quarter of FY26, Blinkit reported a net order value of Rs 14,386 crore, compared with Zepto’s calculated net order va...
- Here to win quick commerce, will become market leader in near-term: Samir Kumar, Amazon India chiefAmazon is planning to aggressively expand its 10-minute delivery service, Amazon Now, aiming for market leadership despite moderating quick...
- Kuku FM readies public market debut; SoftBank books Lenskart gainsKuku FM's parent has taken the first step towards a stock market listing. This and more in today's ETtech Top 5.
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
- Oyo readies market debut; IT's comeback rallyOyo's IPO plans are back on track after securing the regulator's nod. This and more in today's ETtech Top 5.
- Peak XV rejigs Surge; Digital lenders power through slowdownHappy Monday! Peak XV Partners is rebooting Surge after executive exits and a broader strategy reset. This and more in today’s ETtech Morni...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
- Swiggy CEO on quick commerce space; India’s data centre surgeIn an interview, Swiggy group CEO Sriharsha Majety explained the outlook for the quick commerce industry and the shareholder vote hurdle, a...
- ETtech Interview | Quick commerce industry unlikely to sustain as many players as today: Swiggy's Sriharsha MajetySwiggy CEO Sriharsha Majety believes the quick commerce market is overpopulated and prioritises long-term economics over market share battl...
- No governance issue with shareholder resolution, will hold revote soon: Swiggy group CEO Sriharsha MajetySwiggy shareholder resolution revote: The resolution sought to amend Swiggy’s articles of association as part of a broader push to become a...
- Swiggy CEO on failed shareholder vote; Indian firms brace for MythosHappy Thursday! Swiggy group CEO Sriharsha Majety opened up about the recent hitch to become an Indian-owned company. This and more in toda...
- Swiggy CEO Sriharsha Majety vows to stay out of Amazon-Ambani spending warSwiggy is prioritizing profitability over rapid expansion. The company will not match rivals like Flipkart and Reliance Retail's aggressive...
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