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SURF EXCEL DETERGENT
Indians go premium to do the laundryPremium detergents now reach 75% of Indian households, driven by liquid variants. Despite the Covid-induced stagnation in overall sales, pr...04 Nov, 2024, 06.36 PM IST- Top global companies tap neuroscience research to stay aheadNeuro research uses technology that gauges consumer preferences by directly measuring responses from the brain through headsets, without fi...06 Nov, 2023, 12.26 AM IST
- Unilever plans cut in soap and detergent prices to wash off local players' gainsThe maker of Lux soap and Surf Excel detergent also said the Indian market is seeing a gradual recovery, led by urban areas, but the rural ...27 Oct, 2023, 06.50 AM IST
- Reliance consumer expands FMCG portfolio; sets up direct competition with HUL & ReckittWhile HUL leads the soaps and laundry detergent market with its brands like Lux, Lifebuoy and Surf Excel, Reckitt Benckiser is category lea...22 Mar, 2023, 06.17 PM IST
- HUL surfs upcycle as cost, pricing leaderEconomic upheaval has reinforced longer-term trends in consumption patterns. The pace of formalisation is expected to slow with easing infl...17 Feb, 2023, 11.05 PM IST
- Surf Excel is now a $1-billion brandSurf, the original market leader in the detergent category, was evicted from the top spot in 1985 by Ahmedabad-based Nirma's eponymous bran...16 Feb, 2023, 02.45 PM IST
- Surf Excels as HUL’s top brand, nets over Rs 5,000 crore in salesSurf, launched 60 years ago, recorded sales of Rs 5,375 crore in the past year with a market share of 17.9%, industry executives citing Nie...25 Feb, 2020, 09.25 AM IST
- Soap opera: Eye on Future, HUL launches laundry brand after 30 yearsHUL's new laundry brand launch is reminiscent of its introduction of Wheel detergent in 1988 to take on Nirma.16 Jul, 2019, 09.48 AM IST
- Outlook 2019: FMCG innovates to cash in on shift in consumer preferencesPremium detergents in urban markets will continue to grow at 15-20 per cent per annum.02 Jan, 2019, 03.55 PM IST
- FMCG companies to extend tax benefits to customers, slash pricesThe companies such as Patanjali, ITC, HUL and Marico are either slashing the prices of goods or increasing the grammage of the product on d...03 Jul, 2017, 09.31 PM IST
- HUL cuts prices of select products post GSTUnder the GST regime, tax credit system is reducing the absolute margins available to modern trade retailer and they are asking to retain a...03 Jul, 2017, 01.00 AM IST
- HUL, P&G, Nirma lose market share to small local brandsIn 2016, listed laundry behemoths Hindustan Unilever and Procter & Gamble either lost market share to regional and local brands or showed s...22 Mar, 2017, 01.27 AM IST
- HUL to roll out India’s first liquid detergent Surf Excel Liquid at Rs 230/litreHUL is betting on the country’s upgrading affluent consumers to push liquid detergent, which accounts for more than two-thirds of the US de...10 May, 2013, 06.30 AM IST
- FMCG: Pricing power to help forge growthSimilar to the June quarter, the September quarter performance of FMCG companies is likely to reflect a good volume growth, but adverse imp...04 Oct, 2011, 04.50 AM IST
- Pricing power returns to laundry marketPricing power seems to be returning to the Indian laundry market.Procter & Gamble (P&G), which was caught in a price-war with ace rival Hin...22 Jul, 2010, 05.00 AM IST
- FMCG firms resigned to price hikesIndustry players say consumers should now get used to biannual price hikes as input and raw material prices continue to rise, with no respi...06 Dec, 2006, 12.41 AM IST
- Unilever Pak's sales may rise on Dove soapsUnilever Pakistan, nation's biggest maker of food and detergents, said sales will probably rise almost 22 per cent this year as it adds som...04 Jul, 2006, 12.10 PM IST
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