At the heart of your personalized shopping experience lies an extensive collection of data points. E-commerce platforms leverage artificial...

But what about the presence and role of women in other sectors, such as advertising and marketing services? While this industry employs man...

The company is roping in experts from the field of memory studies to help better advertise and brand Taneira, the textile arm of the Titan ...

In some neighbourhoods, walls around every corner have been given a splash of colour.

The problem lies in their profit model. They offer great free services. Their profits come from advertising, often subliminal advertising. ...

Any citizen is free, in theory, to fault the government. But for a party member, what line of criticism to adopt is determined by their par...

With the evolution of brand purposes, brands began talking to the human soul. And now the next ‘organ’ to attack could be the device!

Chattopadhyay insists he hasn’t taken grooming advice from experts.

The adman says he's had long hair for as long as he can remember.

Four months after running into perhaps its worst credibility crisis, Nestle started increasing spending on television commercials.

The way technology radicalized the media has both contracted and expanded the term media itself, it was service providers of news earlier.

Subliminal signals, which are part of advertising jargon, won't cause you to bat an eye.

Inkaar, Sudhir Mishra's latest film, may have failed to set the box office on fire, but it has created quite a flutter in the advertising w...

In India, Apple started taking baby steps with the launch of the iMac. Then came the iPhone which brought some momentum.

The Marlboro Man, created by ad agency Leo Burnett in the early 1950s for Philip Morris’ cigarette brand, however, has shed his Stetson hat...

Ads for Pepsi, Bajaj, Appy Fizz, Surf Excel & Dish TV, etc are all rekindling hope with an eye on WC 2011.

Brands are now weaving themselves into the movie script to ensure their presence is not lost on the viewers.