Chattopadhyay admitted that good marketing is partially responsible for the boom in male grooming products.
Male grooming is catching on in India, and Sumanto Chattopadhyay, an advertising executive specializing in personal branding, believes that one doesn’t need professional help to come across as well groomed. Chattopadhyay, who is Chairman and Chief Creative Officer, 82.5 Communications, Ogilvy Group, insists he hasn’t taken grooming advice from experts, and reckons others can do the same, and yet, look dapper.
“I think it depends on your outlook on life and if you’re into these things, if you look around and you see what’s out there. But I think there’s also a lot of people out there who are absolutely clueless about this. They have the money and the aspirations, so I think for them it’s perfect to go to all these kind of people that you’re talking about,” he said, adding that the internet is a good starting point for people who don’t want to invest money and time towards consultancy fees.
However, Chattopadhyay does not buy into popular grooming myths, and does his own research before buying into modish trends. When asked about a line from Baz Luhrmann’s 1999 hit ‘Everybody is free to wear sunscreen’ which prophesized that sunscreen would take conquer the market and become an indispensable part of one’s toiletry bag, Chattopadhyay was unconvinced.
“First of all, I completely disagree with this whole thing because I’m also a person who reads obsessively about health and diets and I do things like keto and intermittent fasting and the people that I follow, for example, they say that sunscreens are actually really bad for you. So I don’t use sunscreen. There’s only one product which I use which is coconut oil. So I would tell everybody stop using all the synthetic products out there and use coconut oil on your skin,” he said.
Chattopadhyay admitted that good marketing is partially responsible for the boom in male grooming products, and that “marketed manhoods” is a term that has caught his attention. Metrosexual and spornosexual are some other portmanteau words from marketing lingo that he thinks has caught on.
“There’s a lot of marketing and advertising that goes behind creating these words. Consumers think that they came up with these things on their own and they don’t realize that people are creating communication and brands which subliminally encourage you to do these things (buy grooming products),” he said.
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Washing Isn't Enough: 6 Expert-Recommended Tips For Healthy Hair Detox
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By ANI
Nutritional deficiencies, environmental pollution, hormonal imbalance, and a stressful lifestyle --all these factors lead to thinning of hair, lacklustre locks and even hair loss. Moreover, the use of chemical-laden hair styling products like soaps, shampoos, hair masks, etc clog our pores, which result in dead, dull, greasy and lifeless hair.
According to beauty expert Shahnaz Husain, “We spend so much time and energy to protect our skin; however, not many people do enough to maintain their hair health and shine.”
“Regularly washing your hair is not enough to keep it clean. Shampooing alone does not cleanse your scalp deep enough to get rid of pollutant and dirt. A thorough cleansing of the scalp with natural ingredients can revive your pretty, shiny hair and restore your hair health and luster,” she adds.
Since damaged hair implies it is time to detox, here are some tips by Husain.
(Image: Getty)
By ANINutritional deficiencies, environmental pollution, hormonal imbalance, and a stressful lifestyle --all these factors lead to thinning of hair, lacklustre locks and even hair loss. Moreover, the..
Read More
First of all, discontinue the procedures that lead to damage. Damaged hair is in a fragile condition, so treat it gently. Avoid brushes and use a wide toothed comb with smooth edges.
First of all, discontinue the procedures that lead to damage. Damaged hair is in a fragile condition, so treat it gently. Avoid brushes and use a wide toothed comb with smooth edges.
To start with, get your split ends removed. Then, start with warm oil therapy. Mix one part castor oil with two parts coconut oil. Heat and apply on the hair. Remember to apply on the ends too. Then, dip a towel in hot water, squeeze out the water and wrap the hot towel around the head, like a turban. Keep it on for 5 minutes. Repeat the hot towel wrap 3 or 4 times. This helps the hair and scalp absorb the oil better. Avoid vigorous massage and rubbing when you apply oil.
To start with, get your split ends removed. Then, start with warm oil therapy. Mix one part castor oil with two parts coconut oil. Heat and apply on the hair. Remember to apply on the ends too. Then,..
Read More
You can use also baking soda for hair detox. Sodium bicarbonate is an extraordinary cleanser and a great exfoliate that gently removes product buildup. Mix half cup baking soda in 3 cups hot water and massage your scalp with the mixture for a few minutes and rinse. It will remove oil accumulation on the scalp and fight dandruff. You can use it once a week.
You can use also baking soda for hair detox. Sodium bicarbonate is an extraordinary cleanser and a great exfoliate that gently removes product buildup. Mix half cup baking soda in 3 cups hot water an..
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The apple cider vinegar helps wipe out product residue and oil while adding shine. Mix 2 tablespoons apple cider vinegar in a mug of water. Shampoo and condition your hair as usual and then pour the diluted apple cider vinegar on your hair and do not rinse. It is the easiest way to detox your hair.
The apple cider vinegar helps wipe out product residue and oil while adding shine. Mix 2 tablespoons apple cider vinegar in a mug of water. Shampoo and condition your hair as usual and then pour the ..
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You can also detox your hair with sea salt. Mix two parts of sea salt with one part shampoo and apply it on your hair till it creates a good lather. Rinse it off with cool water and you will get rid of dead skin. You can do this once a month.
You can also detox your hair with sea salt. Mix two parts of sea salt with one part shampoo and apply it on your hair till it creates a good lather. Rinse it off with cool water and you will get rid ..
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Tea tree oil is natural antiseptic which eliminates bacteria, flakes and dandruff from the scalp. Add a few drops of natural tea tree oil in your regular shampoo. Massage on your scalp and leave it for few minutes before rinsing.
Tea tree oil is natural antiseptic which eliminates bacteria, flakes and dandruff from the scalp. Add a few drops of natural tea tree oil in your regular shampoo. Massage on your scalp and leave it f..
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Husain adds that apart from these tips, one must make sure to stay hyderated by drinking plenty of water every season. “Water is a powerful detox ingredient which flushes out toxins and dirt out of the body,” she says.
“Also, increase your intake of seasonal fruits and vegetables as they promote digestion and clean digestive tract, facilitating proper absorption of minerals and vitamins that keep our skin healthy and radiant. You can add amla, aloe vera, cow ghee and beetroot in your diet for naturally detoxifying your hair.”
“If you follow a detox programme from time to time, you can restore the health and beauty of your hair. Also, the hair is like a delicate fabric, so learn to treat it that way,” concludes Shahnaz Husain.
Husain adds that apart from these tips, one must make sure to stay hyderated by drinking plenty of water every season. “Water is a powerful detox ingredient which flushes out toxins and dirt out of t..
